Henkel Appoints John Fortunato as General Manager of Schwarzkopf Professional North America and Alterna Haircare

Henkel announced today that the Schwarzkopf Professional sales team in the U.S. will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.

John Fortunato (top of page) has been appointed General Manager for the Schwarzkopf Professional North American business and Alterna Haircare. John will continue to report directly to Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional in North America (below). John has extensive industry experience and a track record for delivering results. Under his leadership, these brands are well positioned for future success.

Kathleen Cannon (below) has been promoted to Head of Sales for Schwarzkopf Professional U.S. and Alterna Sales & Education. Kathleen brings over 17 years of a diverse background within both the Salon Professional and CPG industries that gives her the breadth of experience to lead teams responsible for iconic brands such as Schwarzkopf as well as developing brands like Alterna.

Vera Koch (below) has been promoted to Head of Marketing Schwarzkopf Professional U.S. Vera has over 13 years of experience in international and regional marketing, product development and innovation for professional, consumer and luxury brands in the beauty industry.

“With this reorganization of Schwarzkopf Professional in North America, and under the experienced leadership of John and his new team, we are well prepared for acceleration of growth and future success,” stated Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional in North America. “Schwarzkopf has a longstanding history with a dynamic business model, which positions us to provide our customers the best in haircare.”