Beauty by Imagination Appoints Jennifer Van Aken as Vice President, Brand Strategy & Growth for Goody & Ouidad

Jennifer Van Aken is the Vice President, Brand Strategy & Growth for Goody & Ouidad

Beauty by Imagination (BBI), a leading manufacturer of iconic haircare brands including Wet Brush, Curls, Bio Ionic and more, announces Jennifer Van Aken as Vice President, Brand Strategy & Growth for Goody and Ouidad. In this strategic leadership position, Jennifer will be responsible for general management of the brands including global P&L, go-to market strategy, social, innovation strategy, brand visual identity and brand growth strategy.

Jennifer joins BBI with over 25 years of experience in strategic marketing, innovation development and brand building work for companies including L’Oréal Professionnel, Beiersdorf and Unilever. With Jennifer joining BBI, Amanda Orban, former Vice President, has transitioned to the role of Vice President, Trade Marketing. 

“We are thrilled to welcome Jennifer Van Aken to BBI to lead these two dynamic brands. Jenn’s extensive experience in the beauty industry is well suited for this role and we’re looking forward to her impact as one of our three female VPs leading BBI’s Business Units,” shares Marina Binichis, EVP of Marketing, Communications & Ecommerce at BBI.

For more information, visit bbicompany.com.