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Warm, Fiery Red From Joico

Published: January 19, 2014
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This color is smoking hot—it's everything we love about bold pops of color! These rich apricot and scarlet tones are the perfect accent to this rich brunette shade. After more than two decades of subtlety and minimalism, In-Excess, Joico’s new trend collection, heralds a return to the extravagance of the 1980s.But rather than reproduce the past, Joico International Artistic Directors Damien Carney and Sue Pemberton did as many fashion designers did for their spring 2014 collections and cleverly reinvented the most defining trends of “the decade of excess” for a new era.For the color, Pemberton, fresh from her second...

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