To change up actress Jamie Chung's look, Joico Celebrity Colorist, Denis de Souza created a decadent caramel sombré to add depth and movement to the actress's dark, brunette locks. "Instead of harsh streaks and color blocking associated with last year's ombré, this look is all about soft, seamless color that imparts natural-looking highlights on a darker base," notes Denis. His secret weapon? Joico's newest can't-live-without product—Color Balance Blue Shampoo and Conditioner, which neutralizes unwanted warmth and brassiness in brunettes. Here, Denis shares his exclusive formula!
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GET THE STEP-BY-STEPS
Formula
Formulas
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
Formula
Show Steps
Start by foiling the client's natural hair with Formula A to create soft highlights.
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
Formula
Show Steps
Then alternate Formulas B and C to create soft lowlights throughout.
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
Formula
Show Steps
Next, proceed to lighten the end using Formula D.
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
Formula
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
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Formula
Show Steps
After processing to a golden blonde, glaze all of her hair with Formula E.
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
Formula
Show Steps
Finally shampoo and condition the hair with Joico Color Balance Blue Shampoo and Conditioner, which is perfect for brunettes like Jamie who get their hair lightened to ensure unwanted brassiness or orange tones say away. This is also the perfect at home regimen to maintain the color.
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
Formula
Show Steps
Blow-dry the hair straight.
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
Formula
Show Steps
Use a flat iron to create soft, elegant waves throughout. This adds movement to the hair allowing her highlights and lowlights to shine through.
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
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Formula
Show Steps
Finished Look
Formula
- Formula A
Joico Vero K-PAK Color High Lift Ash (HLA) + 30-volume Veroxide
- Formula B
Joico Vero K-PAK Chrome Demi-Permanent Crème B6 + Chrome Activator
- Formula C
Vero K-PAK Chrome Demi-Permanent Crème A7 + Chrome Activator
- Formula D
Joico Vero K-PAK Crème Lightener + 10-volume Veroide
- Formula E
Vero K-PAK Chrome 3/4 oz. + Clear + 1/4 oz. V9
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