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How-Tos > Diamonds are a Girl’s Best Friend
May 24, 2016

Diamonds are a Girl’s Best Friend

These days, more and more women are choosing their hair care like they are choosing their skincare. They want quality, they want luxury and they want results they can see. Of course label.m knows what’s up. That’s why their new Diamond Dust luxury hair care line features the finest formula from the rarest ingredients. We’re talking black and white diamonds, white rose petal oil, champagne and pearls (we did say the finest!).

The new line features a shampoo, conditioner and moisturizer to cleanse and exfoliate, condition and strengthen and to leave hair and skin with a radiant diamond shimmer. So next time your indulgence-seeking clients are looking for the newest and best of the best in hair care and skincare, go for the Diamond Dust. Here’s how:

Manufacturer: label.m, @labelmusa

Products Used

VIDEO

HOW-TO STEPS

  • 1

    Ask your client if you can apply a sample drop of something new and of pure luxury.

  • 2

    Gently take their arm and work the lotion into the back of their hand and up their wrist.

  • 3

    Take your client to the window so they can see in natural light how the light-reflecting black and white diamonds brighten their skin and indulge all the senses with a Gardenia and Bergamot Citrus fragrance.

  • 4

    Explain the full features and benefits to your clients. Be sure to mention all other indulgent ingredients, such as the white rose petals, champagne and pearls and how the Diamond Dust products can transform their hair in a similar way, from nourishing and sealing the cuticle to acting as a shield against heat to boosting natural movement, adding silkiness and shine, as well as being paraben and sulphate free.