How-Tos > Beth Minardi’s Formula for Mad Men’s Christina Hendricks
September 22, 2010

Beth Minardi’s Formula for Mad Men’s Christina Hendricks

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Beth Minardi’s Formula for Mad Men’s Christina Hendricks

Mad about the fizzy, fiery red hue sported by Mad Men’s Christina Hendricks?  As the hit series’ smart and sexy secretary Joanie, the actress’s head turning color is reigniting interest in red hair color nationwide.  According to Joico Vero K-PAK Haircolor Spokesperson Beth Minardi,...

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Mad about the fizzy, fiery red hue sported by Mad Men’s Christina Hendricks?  As the hit series’ smart and sexy secretary Joanie, the actress’s head turning color is reigniting interest in red hair color nationwide.  According to Joico Vero K-PAK Haircolor Spokesperson Beth Minardi, combining a copper red base with dimensional lowlights is the modern way to recreate Joanie’s sassy shade. Here’s how you do it!


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HOW-TO STEPS

1 For clients with a natural level 4, 5 or 6 (light brown, lightest brown or dark blonde), Beth recommends the following Joico Vero K-PAK Color base formula:
1 ½-oz. 7FOR + ½ oz. 8G + 2 oz. 20-volume Veroxide Developer.
Process and then lowlight select strands with this Joico Vero K-PAK Chrome demi-permanent formula:
1 oz. RC8 + ½ oz. G8 + ½ oz. RO/really orange + 2 oz. Vero Chrome Activator Crème Developer