Trendspotting: Fall Plums
We are seriously crushing on this deep, rich trend for fall—plum haircolor! From subtle, wine-colored tones to bright pops of purple, there is a perfect plum for every type of client. We’ve rounded up some of our faves from Insta, so check them all out below!


Color Formula
- Starting Level:
Prelightened Level 7/8 babylights with 3 months of outgrowth
- Formula A:
Equal parts Wella Professionals Color Touch 5/66 + Color Touch 66/45 + a 1-inch strip of Wella Koleston Perfect /66 + Wella Color Touch Emulsion 1.9%
- Formula B:
Kenra Professional Kenra Color Creative Neon Fuchsia + Scruples Urban Shock Brights Berry Magenta + a few drops of PRAVANA ChromaSilk VIVIDS Wild Orchid
Artist: @makeupbyfrances


Color Formula
- Formula A (roots):
#mydentity @guy_tang 55g 6RR Permanent + 15g Dark Shadows + Olaplex No.1
- Formula B (midlengths and ends):
#mydentity @guy_tang 6RR Permanent + 20-volume developer + Olaplex No.1
- Formula C:
#mydentity @guy_tang 6RR Demi + 6-volume developer + Olaplex No.1
Artist: @guy_tang


Color Formula
- Formula A
TIGI copyright©olour 55/22 + /2 + 9/02 + 8.5-volume developer
- Formula B (toner)
TIGI copyright©olour 0/02 5-volume developer
Artist: @amanda_theyoungamerican


Color Formula
- Formula A (lightener)
Oligo Professionnel Extra Blonde + 40-volume developer + Olaplex No.1
- Formula B
Paul Mitchell PM Shines 6RV
- Formula C
Joico Color Intensity Magenta
Artist: @thefaithfulblonde


Color Formula
- Formula A
Redken Free Hand Blonde Idol Creamy Lightener + 40-volume developer + Olaplex No.1
- Formula B
Redken Color Fusion 3VR + 10-volume developer
- Formula C
PRAVANA Vivids Custom Blend Violet + Wild Orchid
- Formula D
PRAVANA Vivids Wild Orchid
- Formula E
PRAVANA Vivids Custom Blend Wild Orchid + Magenta + Red
- Formula F
PRAVANA Vivids Custom Blend Wild Orchid + Pink + Red
- Formula G
PRAVANA Vivids Custom Blend Magenta + Pink
Artist: @alexanderscotthair


Color Formula
- Starting Level
Level 5 roots; combination of Level 9 and Level 5 ends
- Formula A (prelightener)
Joico Blonde Life Lightening Powder + 20-volume developer
- Formula B (roots)
Eufora Color 4.0 + 3.22 + 5.22 + 10-volume developer
- Formula C (ends)
Joico Color Intensity Magenta + Hot Pink
Artist: @headrushdesigns


Color Formula
- Formula A
Oligo Professionel Blacklight Balayage Clay Lightener + 30-volume developer
- Formula B
Eufora Color 3.22 + 2.0 + 15-volume developer
- Formula C
Joico Color Intensity Magenta + a dot of Purple + b3 Brazilian Bond Builder
Artist: @styled_by_carolynn


Color Formula
- Formula A:
Matrix Light Master + 30-volume developer + Matrix BOND Ultim8
- Formula B:
Matrix SOCOLOR 504N + 20-volume developer
- Formula C:
Matrix Colorgraphics Lacquers Red
Artist: @constancerobbins
Color Formula
- Formula A:
1 part CHI Blondest Blonde powder + 1 part CHI Color Generator 30-volume developer
- Formula B:
1 part CHI Ionic Shine Shades Liquid Color 4V + 1 part CHI Color generator 10-volume developer
- Formula C:
1 part CHI Ionic Shine Shades Liquid Color 8V + 1 part CHI Color generator 10-volume developer
- Formula D:
1 part CHI Ionic Shine Shades Liquid Color 6V + 1 part CHI Color generator 10-volume developer


Color Formula
- Formula A:
Lightener + 30-volume developer + Olaplex No.1
- Formula B:
Matrix Color Graphics Lacquer Blue
- Formula C:
Color Graphics Lacquer Violet
- Formula D:
Color Graphics Lacquer Magenta
Artist: @cristen_smith


Color Formula
- Formula A:
Wella Professionals BLONDOR + 30-volume developer
- Formula B:
Equal parts Wella Professionals Color Touch 8/71 + 9/16 + Color Touch Emulsion 1.9%
- Formula C:
Kenra Professional 8RoM + 1-inch ribbon PRAVANA ChromaSilk VIVIDS Magenta + 9-volume developer
Artist: @hunaayhair
Get The Details: Formula + Steps


Color Formula
- Formula A (root touch up)
Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 20-volume developer
- Formula B (soap cap)
20g Schwarzkopf BLONDME® Bond Enforcing Premium Lightener 9+ + 60g 7-volume developer + 10g clarifying shampoo
- Formula C (pre-toner on roots)
Wella Professionals Color Touch 7/89 + 0/68 + 0/88 + 6-volume developer
- Formula D (pre-toner on ends)
Wella Color Touch 7/89 + 8/81 + 10/81 + 0/68 + 6-volume developer
- Formula E (roots)
Pulp Riot Smoke + Noir
- Formula F (ends)
Pulp Riot Cupid + Blush + Jam + Velvet
Artist: @thejennshin