Pravana at #Thebtcshow 2019

Every salon talks about its core values, but the real culture of a salon is not built by what leadership consistently talks about, but rather what it allows. Most salon culture problems actually begin with the small things salon leadership keeps overlooking—like a stylist constantly showing up late, gossip behind the chair, negative attitudes during … <a href="https://behindthechair.com/articles/how-salon-cultures-falls-apart/">Continued</a>

Curtain bangs are one of the most-requested fringe shapes behind the chair, but getting the right length and softness comes down to placement. In this BTC University class, “Curtain Bangs,” salon owner, #ONESHOT Shag-Mullet Winner and haircutting expert Rachel Williams (@rachelwstylist) breaks down a simple crisscross technique that uses the client’s facial features as the … <a href="https://behindthechair.com/articles/the-cheekbone-guide-for-cutting-soft-custom-curtain-bangs/">Continued</a>

Placement size impacts more than just brightness—it influences how much contrast, diffusion and dimension you’ll see in the finished result. While many stylists assume smaller sections create a softer blend, celebrity colorist and Kenra Professional Brand Ambassador Lo Wheeler (@lo_wheelerdavis) says the opposite is often true. The difference comes down to how light and depth interact … <a href="https://behindthechair.com/articles/bold-panels-vs-fine-ribbons-how-placement-affects-contrast-and-dimension/">Continued</a>

Should clients face the mirror during a haircut… or is there value in turning them away? That question sparked a strong response from hairstylists after BTC reposted a video from hairstylist and educator Ray Hornback (@rayvoltagebeauty) on Instagram, who shared why he turns clients away from the mirror during the cutting process. “I did this … <a href="https://behindthechair.com/articles/should-you-turn-clients-away-from-the-mirror-during-a-haircut/">Continued</a>

Clients aren’t just asking what products “work best” anymore; they’re asking what’s inside them. From ingredient-scanning apps to social media debates about formulations, today’s clients are showing up more informed and more skeptical—but that doesn’t mean they always know what they’re looking for.  “‘Clean’ and ‘natural beauty’ have been overused and oversaturated in our industry, … <a href="https://behindthechair.com/articles/clients-are-asking-about-haircare-ingredients-do-you-know-what-to-say/">Continued</a>

Every hairstylist has a secret. Maybe it’s a technique they swear by that would make an educator cringe. Maybe it’s a client trick they’ve perfected over the years. Maybe it’s a story they only tell after a long day behind the chair. So we asked BTC followers on Instagram one question: What’s a hairstylist confession … <a href="https://behindthechair.com/articles/10-wild-hairstylist-confessions-that-belong-in-the-hall-of-fame/">Continued</a>

Pink color blocking continues to trend, but creating dimension doesn’t always mean coloring every shade directly into the client’s hair. In this tutorial, Australian hairstylist Belinda Lee Mills (@belinda_lee_mills) shares how she uses custom-colored Showpony Clip-In Extensions to build on an existing pastel pink base with lighter pink ribbons, brighter pops of color and a … <a href="https://behindthechair.com/articles/how-to-create-pink-color-blocking-with-clip-in-extensions/">Continued</a>

A shadow root can help soften a blonde—but according to Ana Karla Remon Suarez (@anitabeautypage), Blonding and Extension Specialist, educator and ULTA Beauty Artistic Collective member, strategic placement can help create that softness from the start. During a BTC Live, Ana shared how she builds softness directly into the blonding service through strategic placement, backcombing … <a href="https://behindthechair.com/articles/want-to-skip-the-shadow-root-try-these-2-placement-tips/">Continued</a>

When a client sits down with years of DIY color, banding and gray coverage, it’s easy to assume the correction is going to require multiple toners, lowlights and extra steps to blend everything together. But for Patricia Nikole (@paintedhair), the solution started before the blonding service even began. During a recent BTC Live, the Redken … <a href="https://behindthechair.com/articles/this-color-correction-trick-helped-eliminate-years-of-banding/">Continued</a>

Instagram shows off your work, but your Google reviews tell a potential client if you’re actually worth the money. Stop replying to Google reviews with just a “thank you.” Learn the exact strategy to turn your salon’s review replies into free ad space that packs your books. According to Google Business Profile Help, responding directly … <a href="https://behindthechair.com/articles/how-to-write-google-review-replies-that-book-salon-clients/">Continued</a>