Matrix at #Thebtcshow

Natural red hair isn’t made up of a single tone—it’s a blend of multiple shades working together to create depth and dimension. That’s one of the key principles celebrity colorist, Schwarzkopf Professional® U.S. Creative Director of Color and Technique and co-owner of Mèche Salon in Beverly Hills, Tracey Cunningham follows when creating her signature reds. Whether she’s taking one of … <a href="https://behindthechair.com/articles/how-tracey-cunningham-creates-rich-multi-dimensional-reds/">Continued</a>

Holes in layered haircuts are a common frustration for stylists, often caused by mismanaged tension, uneven elevation, or inconsistent overdirection. Haircutting authority, Ulta Beauty Collective Member and ARC™ Scissors Artistic Team Member Justin Toves-Vincilione (@ahappyjustin) explains that the key to avoiding this issue lies in precision and control. “When you’re layering, you need to ensure … <a href="https://behindthechair.com/articles/how-to-avoid-holes-in-long-layered-haircuts/">Continued</a>

TRUSS Professional brought their global education community to Lima, Peru, for TRUSS Connection Global, a three-day event that gathered more than 300 beauty professionals from around the world for technical education, business training, product launches and nonstop community connection. Held June 21 to 23, the event marked a major moment for the brand’s global education … <a href="https://behindthechair.com/articles/inside-truss-connection-global-education-launches-community-in-peru/">Continued</a>

Signing a salon suite lease can feel exciting, empowering and long overdue. For many beauty professionals, it represents freedom, independence and the opportunity to finally build something that belongs to them. But before you sign the lease and order the sign on the door, it’s important to understand exactly what you’re committing to financially, legally … <a href="https://behindthechair.com/articles/suite-renters-read-this-before-you-sign-the-lease/">Continued</a>

A shadow root can help soften a blonde—but according to Ana Karla Remon Suarez (@anitabeautypage), Blonding and Extension Specialist, educator and ULTA Beauty Artistic Collective member, strategic placement can help create that softness from the start. During a BTC Live, Ana shared how she builds softness directly into the blonding service through strategic placement, backcombing … <a href="https://behindthechair.com/articles/want-to-skip-the-shadow-root-try-these-2-placement-tips/">Continued</a>

Say hello to the most exclusive pro beauty drop of the summer—BTC’s Beauty Box. We’ve packed this box with pro-loved, kit-approved essentials from your favorite brands—no subscription required. The boxes are available now exclusively on shop.behindthechair.com—see below for all the juicy details and what’s inside.  Here’s what you need to know about the Summer 2026 … <a href="https://behindthechair.com/articles/summer-2026-btc-beauty-box/">Continued</a>

Created in collaboration with stylist Adrienne Dara, Honey Copper expands the Shades EQ portfolio with a new solution for controlled warmth. Redken is expanding the Shades EQ portfolio with Honey Copper, a new color family designed to deliver dimensional warmth with more control. Available in Levels 6, 8 and 9, Honey Copper sits between the … <a href="https://behindthechair.com/articles/redken-launches-honey-copper-inside-the-new-shades-eq-collection/">Continued</a>

Everyone’s talking about “The Allie” haircut. Since Amazon Prime’s Off Campus premiered, Allie Hayes’ heavily layered shag, worn by actress Mika Abdalla, has become one of the internet’s biggest hair trends, with clients already bringing screenshots into salons asking for the look. While many fans are comparing it to this generation’s “Rachel,” Marisa Mitchell (@marisacuts), … <a href="https://behindthechair.com/articles/the-new-rachel-allies-haircut-in-off-campus-has-gone-viral-heres-how-her-hairstylist-actually-cuts-it/">Continued</a>

Curly color doesn’t start with the lightener; it starts with the consultation. But according to Brendnetta Ashley (@edgybgirl), Schwarzkopf Professional® Digital Artistic Team Member, BTC Team Member and curly hair specialist, it’s not just about asking the right questions. It’s knowing how to interpret the answers. Press play to watch Brendnetta’s consultation process in action, … <a href="https://behindthechair.com/articles/the-curly-hair-consultation-what-your-client-is-really-saying/">Continued</a>

Every salon talks about its core values, but the real culture of a salon is not built by what leadership consistently talks about, but rather what it allows. Most salon culture problems actually begin with the small things salon leadership keeps overlooking—like a stylist constantly showing up late, gossip behind the chair, negative attitudes during … <a href="https://behindthechair.com/articles/how-salon-cultures-falls-apart/">Continued</a>