Fall Trend: Shades of Red

BTC’s Summer 2026 Beauty Box is Here With Two Major Upgrades, Plus Here’s What’s Inside Say hello to the most exclusive pro beauty drop of the summer—BTC’s Beauty Box. We’ve packed this box with pro-loved, kit-approved essentials from your favorite brands—no subscription required. The boxes are available now exclusively on shop.behindthechair.com—see below for all the … <a href="https://behindthechair.com/articles/summer-2026-btc-beauty-box/">Continued</a>

Created in collaboration with stylist Adrienne Dara, Honey Copper expands the Shades EQ portfolio with a new solution for controlled warmth. Redken is expanding the Shades EQ portfolio with Honey Copper, a new color family designed to deliver dimensional warmth with more control. Available in Levels 6, 8 and 9, Honey Copper sits between the … <a href="https://behindthechair.com/articles/redken-launches-honey-copper-inside-the-new-shades-eq-collection/">Continued</a>

Everyone’s talking about “The Allie” haircut. Since Amazon Prime’s Off Campus premiered, Allie Hayes’ heavily layered shag, worn by actress Mika Abdalla, has become one of the internet’s biggest hair trends, with clients already bringing screenshots into salons asking for the look. While many fans are comparing it to this generation’s “Rachel,” Marisa Mitchell (@marisacuts), … <a href="https://behindthechair.com/articles/the-new-rachel-allies-haircut-in-off-campus-has-gone-viral-heres-how-her-hairstylist-actually-cuts-it/">Continued</a>

Curly color doesn’t start with the lightener; it starts with the consultation. But according to Brendnetta Ashley (@edgybgirl), Schwarzkopf Professional® Digital Artistic Team Member, BTC Team Member and curly hair specialist, it’s not just about asking the right questions. It’s knowing how to interpret the answers. Press play to watch Brendnetta’s consultation process in action, … <a href="https://behindthechair.com/articles/the-curly-hair-consultation-what-your-client-is-really-saying/">Continued</a>

Every salon talks about its core values, but the real culture of a salon is not built by what leadership consistently talks about, but rather what it allows. Most salon culture problems actually begin with the small things salon leadership keeps overlooking—like a stylist constantly showing up late, gossip behind the chair, negative attitudes during … <a href="https://behindthechair.com/articles/how-salon-cultures-falls-apart/">Continued</a>

Curtain bangs are one of the most-requested fringe shapes behind the chair, but getting the right length and softness comes down to placement. In this BTC University class, “Curtain Bangs,” salon owner, #ONESHOT Shag-Mullet Winner and haircutting expert Rachel Williams (@rachelwstylist) breaks down a simple crisscross technique that uses the client’s facial features as the … <a href="https://behindthechair.com/articles/the-cheekbone-guide-for-cutting-soft-custom-curtain-bangs/">Continued</a>

Placement size impacts more than just brightness—it influences how much contrast, diffusion and dimension you’ll see in the finished result. While many stylists assume smaller sections create a softer blend, celebrity colorist and Kenra Professional Brand Ambassador Lo Wheeler (@lo_wheelerdavis) says the opposite is often true. The difference comes down to how light and depth interact … <a href="https://behindthechair.com/articles/bold-panels-vs-fine-ribbons-how-placement-affects-contrast-and-dimension/">Continued</a>

Should clients face the mirror during a haircut… or is there value in turning them away? That question sparked a strong response from hairstylists after BTC reposted a video from hairstylist and educator Ray Hornback (@rayvoltagebeauty) on Instagram, who shared why he turns clients away from the mirror during the cutting process. “I did this … <a href="https://behindthechair.com/articles/should-you-turn-clients-away-from-the-mirror-during-a-haircut/">Continued</a>

Clients aren’t just asking what products “work best” anymore; they’re asking what’s inside them. From ingredient-scanning apps to social media debates about formulations, today’s clients are showing up more informed and more skeptical—but that doesn’t mean they always know what they’re looking for.  “‘Clean’ and ‘natural beauty’ have been overused and oversaturated in our industry, … <a href="https://behindthechair.com/articles/clients-are-asking-about-haircare-ingredients-do-you-know-what-to-say/">Continued</a>

Every hairstylist has a secret. Maybe it’s a technique they swear by that would make an educator cringe. Maybe it’s a client trick they’ve perfected over the years. Maybe it’s a story they only tell after a long day behind the chair. So we asked BTC followers on Instagram one question: What’s a hairstylist confession … <a href="https://behindthechair.com/articles/10-wild-hairstylist-confessions-that-belong-in-the-hall-of-fame/">Continued</a>