Formulas > Hair Color > Pure Platinum
Last updated: December 07, 2018

Pure Platinum

platinum blonde haircolor
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  • Formula A

    Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 20-volume developer

  • Formula B:

    Kenra Professional 10SM + 10-volume developer + Olaplex No. 1

  • Formula C:

    Kenra Professional Rapid Toner SV + 9-volume developer

Curious about platinum? We thought so. Lucky for us, @lo_wheelerdavis broke down what it takes to create a pure and perfect shade of platinum on her Instagram, and we’re sharing all the details (get them here!). Plus, we have her formulas for this icy hue below. 

 

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Who Did It

Products Used

COLOR FORMULAS

  • Formula A

    Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 20-volume developer

  • Formula B:

    Kenra Professional 10SM + 10-volume developer + Olaplex No. 1

  • Formula C:

    Kenra Professional Rapid Toner SV + 9-volume developer

FORMULA STEPS

Starting Level: Natural Level 7
Total Time: About 15 hours, broken up into different sessions
Recommended Maintenance: Touchups about every 4 weeks  

 

1. Apply Formula A all over and let process for 35 minutes. 

 

2. Use Formula B to tone. Then, for any unexpected gold imperfections, spot treat with Formula C. 

 

3. Wash the hair with Oribe Silverati Shampoo and Conditioner, then send your client home with the Gold Lust Transformative Masque. 

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Finally!