Formulas > Blonde > Mariah Carey’s “Hollywood Blondeshell” Transformation
Last updated: May 16, 2024

Mariah Carey’s “Hollywood Blondeshell” Transformation

Mariah Carey hair color tutorial The Emancipation of Mimi 19 Anniversary Tour
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  • Formula A (first round of lightener):

    Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 30-volume BLONDME Premium Developer

  • Formula B (lowlight):

    Schwarzkopf Professional BLONDME Deep Toning Milk Chocolate + 7-volume BLONDME Premium Developer

  • Formula C (second round of lightener):

    BLONDME Bond Enforcing Premium Lightener 9+ + 20-volume BLONDME Premium Developer 

  • Formula D (mids-to-ends toner):

    Schwarzkopf Professional BLONDME Blonde Lifting Ice-Irisé + BLONDME Premium Developer 

  • Formula E (mids-to-ends toner):

    BLONDME Blonde Lifting Ash + BLONDME Premium Developer

  • Formula F (root tap):

    Schwarzkopf Professional BLONDME Pastel Toning Brown Mahogany + 7-volume BLONDME Premium Developer

Photo Credit: Instagram via @mariahcarey @denisetruscello

Mariah Carey is celebrating the 19th anniversary of “The Emancipation of Mimi” during her Las Vegas residency: Taking the stage with show-stopping golden locks, Emmy-nominated celebrity stylist Dior Sovoa (@diorsovoa) is sharing the steps and must-have products he used to achieve her “Hollywood Blondeshell” look. Get the deets below!

 

Press play to see the exclusive BTS along with the Schwarzkopf Professional® products that brought Mariah’s style to life:

 
 
 
 
 
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A post shared by DIOR SOVOA (@diorsovoa)

 

COLOR FORMULAS

  • Formula A (first round of lightener):

    Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 30-volume BLONDME Premium Developer

  • Formula B (lowlight):

    Schwarzkopf Professional BLONDME Deep Toning Milk Chocolate + 7-volume BLONDME Premium Developer

  • Formula C (second round of lightener):

    BLONDME Bond Enforcing Premium Lightener 9+ + 20-volume BLONDME Premium Developer 

  • Formula D (mids-to-ends toner):

    Schwarzkopf Professional BLONDME Blonde Lifting Ice-Irisé + BLONDME Premium Developer 

  • Formula E (mids-to-ends toner):

    BLONDME Blonde Lifting Ash + BLONDME Premium Developer

  • Formula F (root tap):

    Schwarzkopf Professional BLONDME Pastel Toning Brown Mahogany + 7-volume BLONDME Premium Developer

FORMULA STEPS

1. Use Formula A to apply highlights to the entire head and process for 45 minutes.

 

Mariah Carey hair color tutorial The Emancipation of Mimi 19 Anniversary Tour
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Photo Courtesy of Melody Joy PR

 

2. Shampoo the hair with Schwarzkopf Professional GOODBYE ORANGE®, let it sit for one minute and rinse.

 

3. Allow the hair to dry. Apply Formula B as a lowlight using a wide section at the nape of the head. Continue applying lowlights in small sections throughout the head to create dimension and process for 10 minutes.

 

4. Rinse the lowlights with cold water and shampoo twice. Allow the hair to dry.

 

5. Use Formula C to add highlights where brightness is needed. Process for 10 minutes.

 

6. Rinse with cold water, shampoo and apply your preferred mask.

 

7. On slightly damp (almost dry) hair, alternate Formula D and Formula E from mids-to-ends to create a multi-tonal look.

 

8. Rinse the hair. Then, apply Formula F to the roots and rinse after 10 minutes.

 

9. Apply your preferred treatment mask, condition and rinse.

 

10. Style as desired.

 

Mariah Carey hair color tutorial The Emancipation of Mimi 19 Anniversary Tour
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Photo Credit: Instagram via @mariahcarey @denisetruscello