The 2026 BTC Show Aug 23-26 | Ft Lauderdale โ€” LINEUP ANNOUNCED

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Leaderboard Creative 2280 x 282 (pixels)
Formula
Formulas
  • Formula A (lightener)

    Wella Professionals BlondorPlex + 6- volume developer (1:1)

  • Formula B (gloss)

    Wella Professionalsย Blondor Base Breaker/86 + 10-volume developer (1:1)

  • Formula C (lowlights)

    Wella Professionals Color Touch 8/0 + 13-volume developer (1:1)

  • Formula D (gloss)

    Wella Professionals Shinefinity Zero Lift Flash Glaze 0/6 + Wella Shinefinity Activator (1:1)

Move your cursor across the image to reveal the transformation

Emma Roberts' Champagne Blonde

Emma Roberts is kicking off 2026 with a fresh new shade of Champagne Blonde by celebrity colorist and Wella Professional's Global Color Ambassador Nikki Lee (@nikkilee901). The dramatic seven hour transformation that shifted Emma's hair from copper red to luminous blonde was carefully planned and executed using Wella Professionals products to keep her hair healthy, vibrant and camera-ready throughout the process. To prep for the transformation, Emma spent three months strengthening her hair with the Wella Professionals Ultimate Repair line, ensuring maximum integrity, shine and resilience before lifting. โ€œIn just seven hours, Emma Roberts has officially returned to...

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TBS 2026 Leaderboard (2280 x 282 px)