Photo Credit: Instagram via @eddyscudo
Formulas
Alix Earle's Baby Blonde
Alix Earle lit up the 2025 VMAs red carpet with a luminous Baby Blonde that blended sparkling face-framing highlights with soft, natural depth through the lengths. The radiant shade, created by celebrity colorist and Schwarzkopf Professional® U.S. Hair Color Trend Ambassador Jacob Schwartz (@jacobschwartzhair), struck the perfect balance of brightness and dimension for a seamless, high-impact finish. Scroll for Jacob’s full step-by-step breakdown and his exact formula.
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