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Articles > Well This Looks Interesting: Human Keratin In Color Formulas?
February 7, 2019

Well This Looks Interesting: Human Keratin In Color Formulas?

Virtue ColorKick Article What It Is How It Works Why Colorists Should Use It
Instagram via @virtuelabs_pro

Here’s Everything You Need To Know About ColorKick™

Chances are you’ve seen colorists all over Instagram adding what looks like gold glitter to their formulas. But what is it? A treatment? A bond builder? A color additive? It’s actually Virtue’s newest product, ColorKick™, and we’re giving you a closer look at what it is and what exactly it does for the hair. So keep scrolling to learn more!

Products Used

 

What Is ColorKick™ & How Is It Different?

It’s the first-ever hair filler that is made with all-natural, 100 percent pure human keratin and it’s designed to repave the hair cuticle and refill keratin that’s eroded during the coloring process. The keratin, called Alpha Keratin 60ku™, is in every Virtue® product to change the health and quality of the hair for good.

 

How Do You Use It?

Whether you want to lift the hair higher without worrying about breakage, increase the vibrancy of your colors or get better gray coverage that leaves the hair healthier than it was before coloring, ColorKick™ can do all of the above. Just pour the glittery gold additive directly into your formula and mix—no measuring and no dilution required!

 

Watch The Video How-To Below

 
 
 
 
 
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What Does It Do For The Hair?

Mallery Share (@hellobalayage), who likes to mix ColorKick™ with her lightener, says it not only helped with lift but made the hair feel softer, with so much more shine and less damage. And when Amy McManus (@camouflageandbalayage) used it on a corrective color melt client, she says her previously compromised hair felt healthier and stronger by the end of the appointment. 

 

“She actually just came back in and her color faded minimally as she should have been a complete redo,” she shares. “I believe ColorKick™ helped her hair hold onto the color so I only had slightly shift her color this time.”

 

Peep what colorists shared to Insta after trying ColorKick™!

Virtue ColorKick Well This Looks Interesting Article What Is It How Does It Work Instagram Mallery Share @hellobalayage
Instagram via @hellobalayage
Virtue ColorKick Well This Looks Interesting Article What Is It How Does It Work Instagram Jamie Park @hairbyjpark
“I would suggest using ColorKick™ on clients who tend to be a little dry or are having trouble with grabbing color, leaving it a little dull after their color service,” shares Jamie. // Instagram via @hairbyjpark
Virtue ColorKick Well This Looks Interesting Article What Is It How Does It Work Instagram Amy McManus @camouflageandbalayage
Instagram via @camouflageandbalayage
Virtue ColorKick Well This Looks Interesting Article What Is It How Does It Work Instagram Catherine Long @catherinelovescolor
Why does Catherine use ColorKick™? “I want my clients to leave the salon with better hair than when they came in,” she shares. “I want them to see and feel the difference it makes using good products. My clients know I will do everything I can to give them the healthiest hair possible.” // Instagram via @catherinelovescolor
Virtue ColorKick Well This Looks Interesting Article What Is It How Does It Work Instagram Justine Landfried @thefaithfulblonde
Instagram via @thefaithfulblonde
Virtue ColorKick Well This Looks Interesting Article What Is It How Does It Work Instagram Jessica Scott @jessicascotthair
“I use ColorKick™ to protect the hair when lightening but also can use it in my glazes for extra health and repair if needed,” shares Jessica. “Even if someone has virgin hair, you can mix a clear glaze by adding ColorKick™ for a nice shine and repair treatment.” // Instagram via @jessicascotthair

 

Curious to know what more human keratin can do? Click here to learn how it helps this in-salon treatment with damage repair!

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