This Major Hair Show Brought 1,000+ Hair Extension Specialists to Las Vegas
Here’s 3 Things You Missed at BELLAMI Showcase 2024
Over 1,000 hair extension specialists gathered in Las Vegas, Nevada from September 29 through October 1, 2024 to learn from and celebrate the industry with cult-favorite extensions brand BELLAMI. And unlike how the famous saying goes, what happens in Vegas didn’t necessarily stay in Vegas as showgoers went home with a brand new arsenal of extension tips and memories to last a lifetime.
From mainstage segments that revealed upcoming BELLAMI launches, to look-and-learn courses, to the BELLAMIS Award Show and of course, so many parties. Read on for everything you missed at the top industry extensions event.
3 new launches revealed! Here are the details:
During their respective mainstage presentations, celebrity hairstylists Eric Vaughn (@realericvaughn) and BELLAMI Ambassadors Andrew Fitzsimons (@andrewfitzsimons) revealed new collaborations they’ve been working on with the brand, here’s everything you need to know:
# 1 Eric unveiled the four new shades in his BELLAMI x Eric Vaughn collection and said, “The inspiration was to make stylists’ lives easier behind the chair” exclusively in an interview with BTC Editors. Here’s what to know about the new shades:
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- The four shades are pre-blended, colored and rooted for natural-looking added dimension
- There are now 10 total shades in the collection
- They are available in k-tips, flex wefts and tape-ins
- The new shade names are: Caramel Sticky Buns, Spiced Cinnamon Twist, Cookie Dough and Smoked Iced
- Click here to watch an exclusive BTC interview with Eric about the collection.
Here’s a look at Eric’s four new shades:
# 2 Andrew shared a teaser about BELLAMI’s new texture offering that will debut early 2025. The new collection is available as clip-ins—”They’re available in clip-ins for now”, Andrew teased on stage. Here’s what else to know:
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- The Texture Collection will be available for purchase in early 2025
- The ethically-sourced human hair extensions are naturally curly so they will revert to their natural texture when wet
- The collection features three textures: two type 3 curl patterns and one blown-out texture
Here’s a look at one of the textured clip-ins installed on a BTC Editor:
3. The best-selling BELLAMI x Andrew Fitzsimons “The Ponytail” collection is getting an upgraded attachment point in the coming months. “This new little update is going to make installing the ponytail so much quicker, so much easier,” Andrew shared in an exclusive chat with BTC. “I think it is the perfect installation for people at home because it’s a no-brainer—you just put a pin in your hair and wrap the ponytail around.” Here’s what else to know about “The Ponytail”:
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- The ponytail pieces are available in 17 shade options spanning across highlighted, balayage and one-toned options
- They come in 24-inch/130-gram and 20-inch/100-gram options
Here’s a look at the BELLAMI x Andrew Fitzsimons ponytail collection:
Click here to add pre-blended, dimensional extensions to YOUR hair kit.
These were the educational topics covered during the mainstage and look-and-learn segments:
The first day of Showcase featured mainstage segments filled with both business and styling hacks and was hosted by industry-favorite Carlos Rojas (@colorbycarlos), while the second featured look-and-learn classes covering installation education, cutting extensions and installing and styling clip-ins.
These are all of the BELLAMI ambassadors that graced the stages:
- Eric Vaughn taught mastering extension methods on the mainstage and in a look-and-learn class
- Andrew Fitzsimons taught the secrets of celebrity hair on the mainstage
- Senada Ceka (@senadakxo) taught the art of bridal hair on the mainstage and in a look-and-learn class
- Justin Toves-Vincilione (@ahappyjustin) taught cutting techniques on the mainstage and in a look-and-learn class
- Sabrina Bias (@sabrinathehairwitch) taught how to achieve the perfect platinum on the mainstage
- Dhairius Thomas (@dhairiusnyc) and Kendall Dorsey (@kendalldorsey1) joined together to teach lessons in iconic styling using clip-ins in a look-and-learn class
- Beauty and finance educator Anna Manuykan (@amanuykan) taught a mainstage segment on financial literacy and salon success
- A mainstage business panel included Eric, Andrew, Anna, Jessica Iozzo (@bondgirl_hair) and Caitlin Meehan (@extensionologist) as panelists
What to know about the first-ever BELLAMIS Awards Show:
BELLAMI hosted their first-ever extensions award show, The BELLAMIS, during Showcase. Stylists could submit pictures and videos of their work to then be voted for on BELLAMI’s website and winners were announced on the evening of September 30. Here are all of The BELLAMIS’ categories:
- Best Transformation Before/After Photo winner: @kellyextensions
- Best Transformation 1-Min Video winner: @tiffany.bondgirl
- Best Under The Hood winner: @hgstudio.hair
- Best Cut 10-Sec Video winner: @_monique.elizabeth_
- Best Editorial Look winner: @avedahabibi
- Best Bridal Look winner: @hairbyvanessawehbe
- Most Innovative Technique winner: @hair.extendedbyemily
- BELLAMI’S Choice winner: @erin_blume
