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Articles > The Wet Hair Look Is The Beauty Trend We Saw Everywhere at Fashion Week
September 12, 2019

The Wet Hair Look Is The Beauty Trend We Saw Everywhere at Fashion Week

Photo Credit: Steph Bong

Trend Alert: The Wet Look Calls For High Gloss, High Shine & Lots Of Hair Gel 
Whether it’s totally drenched, fresh-outta-the-shower damp or just a super glossy finishthe wet look was literally everywhere at New York Fashion Week SS20. And while we love the “so fresh, so clean” mantra, we were really excited about the different steps lead stylists took to create the super soaked effect. From applying gels and styling creams (and LOTS of it) to diffusing the product-heavy texture for a wet look that won’t actually drip on her clothes, scroll through 10 totally different variations below!

 

1. Fresh-Outta-The-Shower at Sally LaPointe
Hair by Bob Recine (@bobrecine) for amika 

 

New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Aaron Weiss
New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Aaron Weiss
New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Aaron Weiss

 

2. Defined Wet Waves at Prabal Gurung
Hair by Laurent Philippon (@laurentphilippon) for Dyson & Bumble and bumble.

 

New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Steph Bong
New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Steph Bong

 

3. Dipped Hairline at Carolina Herrera 
Hair by Guido Palau (@guidopalau) for Redken

 

New York Fashion Week Hair Model Trend Wet Look
Photo Courtesy Redken
New York Fashion Week Hair Model Trend Wet Look
Photo Courtesy Redken
New York Fashion Week Hair Model Trend Wet Look
Photo Courtesy Redken

 

4. High-Shine Finger Waves at The Blonds
Hair by Kevin Hughes (@hairbyeleven) for Moroccanoil®

 

New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Steph Bong
New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Caroline Fiss

 

5. High-Gloss Minimalism 3.1 Phillip Lim 
Hair by Gary Gill (@garygillhair) for Dyson & Aveda

 

New York Fashion Week Hair Model Trend Wet Look
Photo Courtesy Aveda
Photo Credit: Lauren Rees

 

6. Super Glossy Finger Waves at Christopher John Rogers 
Hair by Naeemah LaFond (@naeemahlafond) for amika

 

New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Instagram via @belowtheborough

 

7. Opposites Attract at Cynthia Rowley 
Hair by Kevin Hughes (@hairbyeleven) for Moroccanoil®

 

New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Steph Bong
New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Caroline Fiss
Photo Credit: Steph Bong

 

8. Golden Finger Waves at Gypsy Sport 
Hair by Evanie Rausto (@evaniefrausto) for Redken

 

New York Fashion Week Hair Model Trend Wet Look
Photo Courtesy Redken
New York Fashion Week Hair Model Trend Wet Look
Photo Courtesy Redken

 

9. Gel Accents at Tibi 
Hair by Frank Rizzieri (@frankrizzieri) for Aveda

 

New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Steph Bong

 

10. Dipped-In-Gloss Sleek Ponytail at Kyle + Shahida 
Hair by Kenna Kennor (@kennalandny) for ghd®

 

New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Lauren Rees
New York Fashion Week Hair Model Trend Wet Look
Photo Credit: Lauren Rees