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Articles > Men Who Cheat (Gray)
August 21, 2014

Men Who Cheat (Gray)

Mr. Bigger has called a big meeting and Mr. Big has to cancel his color retouch and head to the executive suite. What can you recommend? You’ve got this—the answer is Color WOW—the perfect way to cheat gray for a day…or two. Learn the best ways to use it!

Uh oh. Mr. Big is on the line, and it’s an emergency. Mr. Bigger has called a big meeting and Mr. Big has to cancel his color retouch and head to the executive suite. What can you recommend? You’ve got this—the answer is Color WOW—the perfect way to cheat gray for a day…or two. With two Allure Best of Beauty Awards (Big Breakthrough & Best Root Coverage), this mineral powder is taking the beauty industry by storm. Linda Wells of Allure called it a “breakthrough” on the Katie Couric Show, and Gail Federici, the marketing genius behind John Frieda’s Frizz Ease and Sheer Blonde, has teamed up with John Frieda (the man) once again—to create this salon-exclusive product.

 

The professional powder compound adheres to hair without stickiness or oiliness, and it won’t dull or dry the hair. Plus, it’s quick and easy to apply! For the best results, tell your male clients to follow this advice:

 

1. Choose the right shade: Color WOW offers six, true-to-life shades that are as luminous and vibrant as natural haircolor—there’s something for everyone! To apply, use the wide side of the brush to dust Color WOW powder on the desired areas until the color is blended completely.

 

2. Maybe your client doesn’t want to cover all of his “salt.” No problem! A lighter application allows some of the gray to remain.

 

3. Facial hair is also fair game for Color WOW. Simply angle the brush downward and use a heavier stroke to cover sideburns, beards, moustaches and hairline areas.

 

4. The best time to demonstrate the power of Color WOW is right before a color service, when the client is in your chair. They’ll see how well it covers, how natural it looks and…sold!

 

Watch Color WOW in action!