The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Your Inside Look at the Newly Launched Victory Barber & Brand!
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Your Inside Look at the Newly Launched Victory Barber & Brand!

Hands down one of the biggest things that happened during this year's #thebtcshow was the launch of  resident BTC Barber Bro Matty Conrad's new brand, Victory Barber & Brand. Inspired by his grandpa's old school style, Matty's brand features three products—Super-Dry, Pomade and Claymore.   See all the photos from the Victory Barber & Brand presentation!   We caught up with Matty in our Connection Center so we could get all the details on his new brand and its products. Watch Matty explain in the video below!       Want to style like Matty? Get your Victory Barber...

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