Articles > Business > How Much Are Those Empty Salon Chairs Costing You?
Last updated: November 20, 2017

How Much Are Those Empty Salon Chairs Costing You?

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Slow days are inevitable with any business, large or small. And it’s no different at the salon, because after every busy season comes the days in which you just can’t seem to find enough appointments to fill your schedule. Not to mention those occasional no-shows and cancellations. How much money are you actually losing for those empty chairs? Because beyond the loss of potential revenue, you’re also paying for idle staff, and at the end of the day, that can add up!


As always, we’re on the lookout for you! Don’t let last-minute appointment changes or cancellations get you or your profits down! Consider automated marketing.


The right automated marketing tool can make all the difference, and create upwards of 30 percent annual growth in revenue. Wait…WHAT?! Yep, you read that right, we said 30 percent! Check out all the benefits of automated marketing below and what it could mean for the growth of your salon!




1. Filling those empty seats
While you’re busy managing your staff, spending time with clients and magically making the salon feel like a relaxing getaway, it’s difficult to find the time to worry about those blank appointment slots. With automated marketing, you’ll have a chance to send messages (via text or email!) to your customers, reminding them of their appointment or giving them the option to cancel, leaving you with a hands-off way to follow up and make sure your chairs will remain busy and full!




2. Generating More Ratings and Reviews
Whether you want to believe it or not, clients are definitely checking your salon out online. And the benefits of having your business listed on an online review site?! HUGE! You’ll have access to your customer feedback, which will in turn allow you to optimize your customer service, show your clients that you care for their opinions and ultimately help you keep your existing customers coming back for more!


With a marketing automation tool, you’ll be able to generate more ratings and reviews for your business, ultimately creating a more positive online reputation. With 92 percent of customers relying on recommendations from friends and family over all forms of advertising, you know this is uber important!



3. So…Ready to Grow your Business? 
How does increasing communication with your customers sound? What about getting rid of your empty salon chairs and upping your online reviews and ratings?! With an automated marketing tool, you really will be able to do it all while increasing customer satisfaction and loyalty at the same time.


And in case you weren’t sure, loyal customers are your everything. They’re the ones that give you repeat business, the ones that are more likely to spend the most money (67 percent more than new customers!), and the ones that are the most likely to recommend your business to their friends and family. Customer loyalty is the gift that keeps on giving, especially when it comes to growing your business.



4. Frederick—Your Silent Partner, Driving More Revenue and Happier Clients
Enter Frederick! Your automated smart marketing partner—building on the hard work you have already done to help maximize the number of happy clients in your salon, and the number of happy clients talking you up to their friends. And because it all happens automatically, you can spend more time doing the work you love. Everybody wins!