Here’s how the Hair Industry Celebrated Pride Month
17 Hair Brands with Pride Month (& Ongoing) Initiatives
Pride Month 2024 has come and gone, but the hair industry’s devotion to creating a more inclusive world that celebrates all people is ongoing.
Ahead, we’re talking 17 different hair brands’ Pride Month initiatives. From Pride-themed events to charitable donations to partnerships supporting non-profits, see how the hair industry gave back to the LGBTQIA+ community in June and beyond!
1. Moroccanoil®: This Pride season, Moroccanoil® partnered with The Trevor Project; a non-profit dedicated to preventing suicides in the LGBTQIA+ community. This partnership marks Moroccanoil®’s ongoing efforts to promote equality and make a positive impact in the lives of those who brighten the world by being their true selves.
2. Joico: Joico participated in the 2024 Los Angeles Pride Parade and is dedicated to uplifting LGBTQIA+ hairstylists’ work all year long on Joico.com/pride.
3. Paul Mitchell: Paul Mitchell was a sponsor of LA Pride in the Park which was hosted by and benefitted the Christopher Street West Association.
4. Dyson: The Dyson PROUD Employee Resource Group marched in Pride Parades in Chicago, Toronto and Mexico City. Dyson employees also participated in a learning session on workplace equality led by the Human Rights Campaign.
5. Wella Professionals®: Wella Education and the North America LGBTQIA+ Affinity Group teamed up for a Pride Month charity event: Glam & Give. The event took place in Los Angeles on June 21 and featured some of the city’s best hair and nail artists offering haircuts, color services and nail art to guests, all proceeds benefitted the LALGBT Center.
6. amika: amika participated in New York City’s Pride Parade on June 30, see shots from the parade below!
7. K18 Hair®: K18 is working with ProjectQ; an organization that provides free gender-affirming haircuts, color and wigs as well as empowering workshops to LGBTQIA+ Black and Brown Youth dealing with housing insecurities and homelessness. Click here to learn more.
8. GA.MA Professional: 10 percent of all Ga.Ma’s online sales during June were donated to the Born This Way Foundation.
9. evo™: Australian professional haircare brand evo announced an ongoing partnership with the not-for-profit Dresscode Project. The partnership was designed to create more gender-affirming salons across the globe.
10. Olivia Garden: Donated 50 percent of the profits from their 2024 Pride Limited Edition Collection to the Trevor Project.
11. BELLAMI Hair: BELLAMI has an ongoing partnership with the Los Angeles LGBT Center and Andrew Fitzsimons’ Trans Cosmetics Donation program where they have donated over 2,400 wigs to be distributed to those in need.
12. KEVIN.MURPHY: In partnership with the Dresscode Project, KEVIN.MURPHY was the official hair sponsor for Equality Fashion Week. The brand also sponsored Gurus Magazine’s unveiling of 30Voices30Days to support GLAAD at The Godfrey Hotel Hollywood.
13. IGK Hair: IGK spent June donating to and celebrating with Wynwood Pride at four events. Wynwood Pride is a Miami-based non-profit that promotes the talent, commitment and richness of the LGBTQIA+ community.
15. Booksy: Booksy celebrated Pride Month with their “Shine with Pride” Campaign which aims to create a safe and welcoming environment for its employees and users. As a part of the campaign, throughout June, Booksy’s social media accounts featured beauty providers from across the globe who embodied four weekly themes: Stars, No Filter, Power and Shine.
16. Eva NYC: The New York City-based haircare brand joined the 2024 NYC Pride Parade, here’s a few shots from their time there:
17. Ouai: In honor of Pride Month, Ouai donated $50,000 to both the Trevor Project and the Los Angeles LGBT Center whose work helps all people thrive as healthy, equal and complete members of society.
