Articles > Events > BREAKING NEWS: Stylist Choice Awards Winners Announced!
Last updated: June 15, 2017

BREAKING NEWS: Stylist Choice Awards Winners Announced!

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The biggest names in hairdressing turned out for’s sold-out 17th Stylist Choice Awards, which returned this year to Premiere Orlando. Get all the winners below!


See all the pictures from Stylist Choice Awards in our new galleries!  


Stylist Choice Awards is the show where hairdressers get to make their voices heard. You all voted on your favorites in hair care, styling, chemical smoothing, men’s products, tools, haircolor, extensions, lashes, nails and business builders. And on Sunday night at Premiere Orlando, we awarded the people and brands you love most with hosts Mary Rector-Gable and Kevin Givens!


Kevin and Mary are up to no good 😉


This year, Stylist Choice Awards was bigger than ever. We expanded to 70 awards. We saw amazing presentations by Matrix, Moroccanoil and Ulta Beauty. We experienced a Pop Art-themed presentation with models by BaByLiss, Bellami, Kenra Professional, L’ANZA Healing Haircare, The Salon by InStyle and Rebecca Taylor! And we got to see an amazing and moving tribute to Fabio Sementilli.


This show marked the launch of BTC 2.0—three totally new ways to experience BTC. From our mobile-friendly, relaunched website to our redesigned magazine to BTC University, this is the BTC of the future. We were thrilled to celebrate with all of you, and even more thrilled to honor the best in the industry at our Stylist Choice Awards!


And the winners are…



Favorite Overall/Of The Year

Professional Products Company of the Year

Wella Professionals


Prestige Products Company of the Year



Editorial/Backstage Brand of the Year



Product You Can’t Live Without



New Overall Launch of the Year

Matrix Biolage R.A.W.


Brand Educator of the Year

Nick Stenson


Brand Education Team of the Year

L’ANZA Healing Haircare Global Creative Team


Brand Color Educator of the Year

Guy Tang


Social Media Hairdresser/Colorist Personality

@guy_tang/Guy Tang


Social Media Educator: Hairdresser

@mustafaavci/Mustafa Avci


Social Media Educator: Colorist

@rebeccataylorhair/Rebecca Taylor


Social Media Manufacturer of the Year

b3 Brazilian Bond Builder


Favorite Hair Care

New Shampoo/Conditioner (launched after Jan. 2016)

Matrix Biolage R.A.W.



Pureology Hydrate Shampoo and Condition


New Treatment (launched after Jan. 2016)

Joico K-PAK Color Therapy Luster Lock


Mask/Deep Treatment

Joico K-PAK Deep-Penetrating Reconstructor


Dry Shampoo

TIGI® Bed Head Rockaholic


Color Protecting

Pureology Hydrate



Moroccanoil® Treatment








Favorite Styling

New Styling Product Or Line (launched after Jan. 2016)

Design.ME Puff.ME



Kenra Professional Volume Spray 25



Brazilian Blowout Acai Daily Smoothing Serum



Moroccanoil® Hydrating Styling Cream 


Curl Enhancer




It’s a 10 Miracle Leave-In Product


Shine Enhancer

Kenra Professional Shine Spray



Oribe Dry Texturizing Spray


Thermal Protector

Paul Mitchell Hot Off The Press®



Sexy Hair Big Sexy Hair Root Pump Volumizing Spray Mousse


Favorite Chemical Smoothing

Keratin Complex Smoothing Therapy


Favorite Men’s

Men’s Line of the Year

American Crew





Favorite Tools

New Tool of the Year (launched after Jan. 2016)

Dyson Supersonic Hair Dryer


Blow Dryer

BaByliss® PRO Rapido


Flat Iron

Farouk Systems Inc. CHI Original 1″ Ceramic Hairstyling Iron


Curling Iron

Hot Tools Professional 24K Gold Standard



Wahl Professional Designer



The Wet Brush



Hattori Hanzo


Tool Company

Farouk Systems Inc. CHI


Favorite Color

New Haircolor Line of the Year (launched after Jan. 2016)

Pulp Riot


Color Enhancer (depositing or refreshing)

Redken Shades EQ Equalizing Conditioning Color Gloss


Demi-Permanent Color Line

Redken Shades EQ Equalizing Conditioning Color Gloss


Glossing/Toning Line

Redken Shades EQ Equalizing Conditioning Color Gloss


Balayage Lightener

Wella Professionals BLONDOR Freelights


Lightener for Foil Lightening

Wella Professionals BLONDOR


Bond Rebuilder



Full Gray Coverage Line

Matrix SOCOLOR 500 Series


Metallics Color Line

Schwarzkopf Professional IGORA ROYAL Metallics


Neons Color Line

Kenra Professional Kenra Color Creative Neon Collection


Pastel Color Line

Joico Color Intensity


Vibrant Color Line



Permanent Color Line

Wella Professionals Koleston Perfect


Haircolor Company of the Year

Wella Professionals


Favorite Extensions

Hair Extension Company of the Year

Great Lengths


Banded/Halo Extensions

HALOCOUTURE The Original Halo


Bonded Extensions

Great Lengths Bonded Extensions


Clip-In Extensions

Bellami Clip-In


Microbead/Microlink Extensions

DreamCatchers I-Tip


Taped Extensions

Hotheads Hair Extensions Originals


Favorite Lashes

Eyelash Enhancing Product

RevitaLash Advanced


Eyelash Extensions



Favorite Nails

Long-Wear/Cured Nail Line (4 weeks)



Mid-Wear/Hybrid Nail Line (2 weeks)



Natural Nail Care Line



Polish/Enamel Nail Line



Favorite Business Building

Salon/Spa Furniture Company

Takara Belmont


Software System

Millennium Systems Int.