Articles > Events > The Behind The Chair Show 2017: Day 1
Last updated: April 01, 2024

The Behind The Chair Show 2017: Day 1

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It only made sense to host this year’s The Behind The Chair Show in Austin, Texas, because our lineup of artists is bringing some serious heat. From the official launch of a new brand to five social media faves together on one stage, day one set the bar high. We were Instagramming all day so you could stay in the know, and now you can see our quickie recap of what went down!


Not only was the Matrix team back and hotter than ever (we are in Austin, after all), but they opened the show, so it’s safe to say it was AH. MAZE. ING. Chrystofer Benson, Lenny Strand, Danielle Keasling, Nick Stenson, Dilek Onur-Taylor, Michelle O’Conner, Daniel Roldan and Michael Albor talked inspiration, color trends and, of course, dished out some of their signature color melting formulas and techniques.


See all the photos from Matrix’s presentation!


Watch our interview with the Matrix team right after they got off the stage!


Victory Barber & Brand
Our favorite barbering bros Matty Conrad and Mark Bustos returned to the BTC stage, and this time, they invited UK barbering legend (and BHA Men’s Hairdresser of the Year) Kevin Luchmun along for the ride. The audience laughed



It was the trio’s first time EVER for a morning of men’s grooming tips and techniques, and, of course, plenty of laughs and a whole lot of feels. Their show also marked the official launch of Matty’s very own men’s grooming line—Victory Barber & Brand. The brand (and Matty’s launch video) was inspired by his grandfather, and we’re pretty sure the audience had literal tears in their eyes after his presentation.


See all the photos from Victory’s presentation!


Check out our interview with Matty, Mark and Kevin right after they took #thebtcshow stage!



b3 Brazilian Bond Builder
b3 and Global Director of Education Alfredo Lewis (@alfredo_lewis) brought together a diverse group of some of the most badass hair colorists in the industry all “for the love of hair.” Onstage, Rebecca Taylor (@rebeccataylorhair) demoed a metallic mosaic color, king of Hollywood waves Mustafa Avci (@mustafaavci) shared his signature technique, 


See all the photos from b3’s presentation!


Watch our interview with the b3 squad right after their stage presentation!


Farouk Systems, Inc.
Farouk Systems, Inc. was here for their sixth COLOR, Cut & Style show and, as always, they turned UP. CCS veteran and Color Director Richard Jordan shared color trends and unique sectioning placement using the brand’s new CHI violet tones. Then, for the first time ever, Farouk artists Danielle Bucco-Regazzi, Cynthia Diersen and Maggie O’Daniel took the stage. These three fierce ladies gave tons of tips to take back to the salon while giving us major girl power vibes.


See all the photos from Farouk’s presentation!


Check out our interview with the Farouk team after they took the stage!


Redken has always been known for their amazing education, and Sean Godard, Veronica Ridge and Kelly Scott proved why. The trio shared techniques for pretty much every current salon trend—blonding, balayage, pastels and smoky grays—while also giving audience members valuable tips and real talk, eliciting actual oohs and aahs from the crowd!


See all the photos from Redken’s presentation!


Watch our interview with Sean, Veronica and Kelly following their presentation!


#ONESHOT Winners’ Panel
We closed out day one with the first-ever #ONESHOT Winners’ Panel hosted by BTC’S Mary Rector-Gable and Kevin Givens. @hairgod_zito, @alix_maya, @shmeggsandbaconn, @kevinluchmun and @prettylittleombre talked tips on how to get that one amazing shot.