4 Add-On Services That Will Make You More Money
Boost Biz: Add These 4 Services To Your Clients’ Tickets
Are you losing money behind the chair? If you’re not adding quick moneymakin’ services to every ticket, then you’re missing out on major dollars and a better biz plan. Repeat after us: Add-on services ADD UP 🙌 That’s why we asked four boss babes to break down their fave services—from face-framing quickie-lights to curls (yes, curls!) and everything in between. Scroll through and be awakened by these new opportunities!
1. The Gloss & Treat Duo—Make $30,000 More LIKE THAT!
At Gina Bianca’s (@iamginabianca) salon, the add-on best sellers are glosses and conditioning treatments, aka color insurance. “Every colorist should be glossing and treating to ensure healthy long-lasting results,” shares Gina. Don’t just slap it on, but treat it like the service it is! Gina always lets a gloss process for 20 minutes and will use the Joico Defy Damage Masque to create a barrier so the hair doesn’t over-process.
“Since ‘average ticket’ is one of the top ways to grow your business it can certainly make a huge impact,” shares Gina. “Adding $40 to every gloss ticket seeing only four guests a day for five days a week can increase your average earnings by $30,000!”
2. Face-Framing Highlights Between Balayage Sessions
Clients love balayage because of the gradual grow-out process, but don’t let this mean less time in your chair! Jenn Malone (@jmalonehair) offers face-framing highlights between appointments to keep clients coming in, and their color looking bright.
“It allows the client to go 6 to 8 months longer between the ‘big’ appointments,” shares Jenn. “Usually I will incorporate a toner refresh with Redken Shades EQ gloss and a conditioning treatment. I charge anywhere from $120 to 175 depending on what we do. Clients are loving it and it keeps them in my chair!”
Hit REFRESH on your client’s color & your bank statement!
3. Mix & Match Custom Treatments
“One of the first things I ask is how their hair feels from the last service,” shares Grace Joo (@colorwithgrace). “If they feel dry and brittle, I tell them it’s good to get an in-salon treatment at least every other service to keep it healthy.” She then formulates totally custom treatments based off their ‘hair diagnosis’ with the TIGI® Copyright Custom Care™ System and determines the pricing by the original service.
“I recommend a treatment if they’re coming in for just a toner,” adds Grace. “But if they come in for a five to seven-hour balayage service, then I usually add the treatment with the service. A standalone treatment is $50 and an add-on to a haircut is an extra $25.”
THIS is the difference between “I like it!” and CLIENT RETENTION.
4. Curls (Yes, Curls Are EXTRA!)
When we posted this styling price breakdown (see pic below!) from Gina, it went VIRAL and many stylists had the A-HA moment that would change what they consider ‘included’ for good. “I get roasted by some people whenever I mention a curl add-on,” shares Gina. “I do charge for every service performed, even the curls. If you want to be a free curl stylist that’s completely OK, however I recommend adjusting your haircut price to including curling and make up for that 15 minutes of extra time.”
See the breakdown & TAP to see how this could impact your RETIREMENT!
