Moroccanoil® at #THEBTCSHOW 2018

The difference between a flat red and a dimensional one isn’t just the formula; it’s every decision you make throughout the service. Contrast, placement, formulation and toning all work together to create richer, more expensive-looking results. In her BTC University class, Multi-Dimensional Reds, Joico Artistic Director Larisa Love (@larisadoll) shares the techniques behind her signature … <a href="https://behindthechair.com/articles/reds-falling-flat-heres-how-to-make-them-look-more-expensive/">Continued</a>

On June 10, milk_shake brought their newest bond-building innovation to Brooklyn, New York, with an elevated launch event at Rob Peters Salon. Press, influencers, media and stylists gathered for an intimate first look at Everlasting Bonds, the brand’s new professional bond repair collection designed to start in the salon and continue at home. The event … <a href="https://behindthechair.com/articles/inside-milkshakes-new-in-salon-bonding-treatment/">Continued</a>

Looking for fresh ways to formulate pinks and rose golds? We rounded up some of the most insightful tips shared inside Formulate with Kate, a collaborative education community led by KEVIN.MURPHY Global Colour Design Director Kate Reid (@katereidcreative). From selecting the right toning approach to creating wearable pinks that fade beautifully, these formulation strategies can … <a href="https://behindthechair.com/articles/5-tips-to-formulate-soft-pinks-rose-golds/">Continued</a>

When gray coverage misses the mark, the problem is not always the formula. Often, the issue starts with sectioning For TRUSS Professional Global Ambassador Mickey Colon (@mickeycolojr), co-owner of The Beauty Society & Co, one of the most important parts of a successful gray coverage service is ensuring every section is fully covered, fully saturated … <a href="https://behindthechair.com/articles/gray-coverage-are-you-making-these-sectioning-mistakes/">Continued</a>

Fast gray coverage sounds simple… until warmth, scalp heat and formulation choices start working against the result. For TRUSS Professional Global Ambassador Mickey Colon (@mickeycolonjr), co-owner of The Beauty Society & Co., the key to natural-looking gray coverage is understanding how to replace missing pigment without overloading the root with warmth. Scroll down to get … <a href="https://behindthechair.com/articles/how-to-cover-gray-without-creating-hot-roots/">Continued</a>

Formaldehyde-Free Hair Botox: The New Generation of Smoothing Treatments for Frizz-Free Hair For clients battling frizz, dryness, damage and unmanageable hair, the demand for healthier hair-smoothing solutions continues to grow. Enter HairB, RG Cosmetics‘ innovative formaldehyde-free straightening treatment system, often referred to as a “hair botox” treatment for its ability to rejuvenate, smooth and restore … <a href="https://behindthechair.com/articles/why-formaldehyde-free-hair-botox-treatments-are-replacing-traditional-keratin-services/">Continued</a>

Natural red hair isn’t made up of a single tone—it’s a blend of multiple shades working together to create depth and dimension. That’s one of the key principles celebrity colorist, Schwarzkopf Professional® U.S. Creative Director of Color and Technique and co-owner of Mèche Salon in Beverly Hills, Tracey Cunningham follows when creating her signature reds. Whether she’s taking one of … <a href="https://behindthechair.com/articles/how-tracey-cunningham-creates-rich-multi-dimensional-reds/">Continued</a>

Holes in layered haircuts are a common frustration for stylists, often caused by mismanaged tension, uneven elevation, or inconsistent overdirection. Haircutting authority, Ulta Beauty Collective Member and ARC™ Scissors Artistic Team Member Justin Toves-Vincilione (@ahappyjustin) explains that the key to avoiding this issue lies in precision and control. “When you’re layering, you need to ensure … <a href="https://behindthechair.com/articles/how-to-avoid-holes-in-long-layered-haircuts/">Continued</a>

TRUSS Professional brought their global education community to Lima, Peru, for TRUSS Connection Global, a three-day event that gathered more than 300 beauty professionals from around the world for technical education, business training, product launches and nonstop community connection. Held June 21 to 23, the event marked a major moment for the brand’s global education … <a href="https://behindthechair.com/articles/inside-truss-connection-global-education-launches-community-in-peru/">Continued</a>

Signing a salon suite lease can feel exciting, empowering and long overdue. For many beauty professionals, it represents freedom, independence and the opportunity to finally build something that belongs to them. But before you sign the lease and order the sign on the door, it’s important to understand exactly what you’re committing to financially, legally … <a href="https://behindthechair.com/articles/suite-renters-read-this-before-you-sign-the-lease/">Continued</a>