The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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TBS Mainstage June 26 2026 LB
Watch: Add This In-Salon Service to Every Color Appointment
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Watch: Add This In-Salon Service to Every Color Appointment

This In-Salon Treatment Repairs Damage Using Human Keratin Are your color-treated clients struggling to maintain brightness and healthy strands between appointments? Offer them an in-salon service that repairs damage instantly and provides a luxe experience, then send them home with a haircare regimen!   BTC spent the day with Virtue® Color Director and celeb colorist Sharon Dorram (@sharondorramkrause) to break down how and why you should start using the Restorative Treatment Mask. Plus, we scored some volume-building blowout tips from Sharon’s fellow stylist Temur (@just_temur)—watch the video below!   To learn more about Virtue and receive a free...

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