THE BTC SHOW’S unique exhibit experience gives you the opportunity to continue your color, cut and style learning. Each of our Connection Center Sponsors will share innovative techniques, products and inspirations with you in an intimate setting within their own Connection Center Studio. As you move throughout the room, spend time gathering information on new techniques and meeting your favorite artists (you might even get some selfies with your hair heroes!)


Every attendee will receive a swag bag (AKA a huge backpack!) filled with an assortment of amazing color, cut and style products from our sponsors valued at over $400! Here’s what was inside our 2017 swag Bag!