If you’re looking to expand your braiding techniques, we just found your next skill to master—the on-scalp figure 8 braid. While hanging at our new BTC crib in Los Angeles, we grabbed a close-up technique video from amika Global Artistic Director Naeemah LaFond....

Need a new braid that’s cool and casual? Here’s what we suggest: Naeemah LaFond’s chain-linked braid—it requires four working sections, and it's a quick way to update any ponytail. And of course, we’re sharing the how-to below! Watch the close-up quickie video of the entire process (using all amika product!),...

Everyone loves a good hair cheat, and this knotted rope braid by amika Global Artistic Director Naeemah LaFond is the ultimate cheated braid. Here’s what we mean—instead of braiding, the technique requires knotting the hair repeatedly in the same direction....

What are we living for these days? Basically, braids. Any sort of braiding quickie has us like 😍 so when Naeemah LaFond, amika Global Artistic Director, stopped by the BTC house in Los Angeles recently,