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Product Announcements > New! Joico Mermaid Collection (Intensity Shades)
December 29, 2015

New! Joico Mermaid Collection (Intensity Shades)

Dive into extreme color with Joico’s new Mermaid Collection Intensity Shades. These three mesmerizing hues are guaranteed to make a splash with modern mermaids and mermen alike. These super vibrant, intermixable semi-permanent colors are perfect for dreaming up a variety of gorgeous, seaworthy looks. Shades include: Color Intensity Mermaid Blue, Fiery Coral and Black Pearl; plus the best-selling Color Intensity Light Purple.

Different Strokes for Different Looks
– Horizontal slices – maximum color visibility on the surface
– Vertical slices – minimal bursts of color
– Diagonal slices – visible-yet-diffused color effect
– Mix-and-Match Foil Placement – very dramatic results
– Clear Mixer – allows you to control the intensity of each strand

See the shades in action! Get the Color Block Formula & How-To!

For more information visit: www.joico.com.

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