Shane Wolf Joins The Estée Lauder Companies as President, Global Brands, Aveda, Bumble and bumble

The Estée Lauder Companies Appoints Shane Wolf as President, Global Brands, Aveda, Bumble and bumble

Effective July 1, 2024 Shane Wolf, the well known global leader in haircare, begins the journey as The Estée Lauder Companies (ELC) President, Global Brands, Aveda and Bumble and bumble.

With more than 25 years of hair care experience across brand management, marketing, education and artistry, Shane’s extensive expertise will help to accelerate ELC’s growth ambitions in the global hair care category. In his new role, Shane will have direct responsibility for Aveda and oversight of Bumble and bumble. In addition, he will partner closely on the enterprise hair care strategy to help drive category breakthroughs and share gains.

“Shane is an innovator, a creative brand leader and a disruptor in hair care,” says Jane Hertzmark Hudis, Executive Group President, The Estée Lauder Companies. “Shane’s appointment reflects our company’s commitment to maximizing the growth potential of our hair care brands and building on our position in this important category.”

Shane joins ELC following many years in hair care at L’Oréal, where most recently he held the position of Global President, US Brands, Professional Products Division. During his time at L’Oréal, Shane held GM positions spanning Pureology, Redken, Kerastase, Shu Uemura, and prior to L’Oréal he worked at Aveda and Wella.

For more information, please visit www.elccompanies.com/en/news.