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Last updated: January 09, 2019

ColorProof Celebrates 1 Year Of Sustainable Packaging With A Beach Cleanup

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To celebrate one year of incorporating ocean-plastics as part of its packaging, ColorProof Color Care Authority® hosted a beach clean-up to remove waste that could potentially enter our oceans. Headquartered in Southern California, the ColorProof team set off to their local shoreline equipped with garbage bags and trash pickers. In just a few hours, the small but mighty team picked up over 150 pounds of trash. 


In January of 2018 ColorProof partnered with Envision Plastics, recycling and packaging experts, to take plastics recovered from beaches, oceans and other waterways and transform them into resin pellets to be mixed with high-density polyethylene (HDPE) and molded into ColorProof bottles. The beach clean-up, as well as ColorProof’s commitment to sourcing packaging from up-cycled plastics, is part of the brand’s initiative to act sustainably and demonstrate that alternatives do exist.


“We know that approximately 300 million tons of plastic are produced every year. Eight million of which enter the world’s oceans as waste, resulting in the extinction of marine life and entire ecosystems,” says ColorProof’s founder and CEO Jim Markham. “Being headquartered in a coastal community reminds us daily that as a society we must change the way we consume to preserve the earth. It was truly eye-opening to see how much trash and plastic fragments actually exist on just one of our local beaches.” 


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