How-Tos > Hair > Keratherapy Formaldehyde-Free Pure Renewal Plus Smoothing Treatment
Last updated: June 26, 2015

Keratherapy Formaldehyde-Free Pure Renewal Plus Smoothing Treatment

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Keratherapy Formaldehyde-Free Pure Renewal Plus Smoothing Treatment

A leader in keratin smoothing, Keratherapy is also a leader in innovation! Their latest keratin smoothing treatment, Pure Renewal Plus, is a Formaldehyde-free formula that offers up to 90 percent curl and wave reduction, eliminates frizz, adds shine and drastically increases the hair’s manageability. Here’s how you can help bring your client’s hair from coarse and resistant to smooth and controlled!

See Keratherapy’s Groundbreaking New Treatment—Pure Renewal Plus!


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    Begin with a thorough consultation with your client. Be sure that the hair is healthy enough for a keratin smoothing treatment.

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    Gently cleanse the hair with the Keratherapy Clean Start Pre-Treatment Shampoo. Work shampoo into a lather from roots to ends, being sure not to massage or scratch the scalp. Rinse well, then towel-dry and detangle with wide-tooth comb.

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    Blow-dry the hair until 75 percent dry. If you have clients with extremely coarse or resistant hair, blow-dry until 100 percent dry.

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    Section the hair into 3-4 large parts.

    Shake the bottle of Pure Renewal Plus very well and pour 1 to 1.5 ounces of the treatment into a color bowl. You can add more treatment to the bowl if needed, as you continue through the application process.

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    Starting at the nape area, take small sections and apply Pure Renewal Plus with an applicator brush, dabbing from roots to ends. Massage the treatment into the hair. Comb the section of hair straight with a fine-tooth comb, making sure that all hair has been treated.

    Continue this process until the entire head of hair has been treated. Be sure to avoid applying treatment to the scalp area. It is snot necessary to cover with a plastic cap or to apply heat.

    Once all the hair has been treated, let the treatment process in the hair for 45 to 60 minutes. The timing depends on the texture and resistance of the hair and the desired end result.

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    After desired processing time is complete, rinse the hair with water for 10 to 20 seconds to remove the excess treatment. A small amount of the treatment must be left in the hair for the best results. Do not shampoo the hair.

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    Using a brush and blow dryer on medium heat, dry the hair completely straight and smooth until 100 percent dry. The blow-drying is a critical step and must be done properly to achieve the best results. The hair should be very smooth and straight before the flat ironing process begins.

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    Section the hair into 3 to 4 large sections. Begin the flat ironing process. It is extremely important to choose the correct iron temperature. This is determined by the hair and overall condition of the hair.

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    Starting at the nape area, take small sections and flat iron slowly and thoroughly until the hair becomes shiny and smooth. This will require multiple passes on the flat iron on each section. Pay particular attention to the resistant root area. “Tap” the iron at the roots to release any hot moisture and to not burn the scalp, and flat iron to the ends.

    Continue this process until the entire head of hair has been flat ironed thoroughly.

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