Minimal ’90s-Girl Style by Eugene Souleiman For Dion Lee FW18

Spray the roots with Wella Professional Elements, then blow-dry flat. This leaves a little bit of oil in the hair to weigh the roots down and to stop any flyaways.

Next, take a section of hair just above the ear and spray it with hairspray. Use the hairspray like an air brush—where you want the intensity, spray closer to the head and where you want the fade, tip the nozzle up and let it fade out. In this case, Eugene wanted a lot of hairspray at the root and faded it out along the mids. Continue to section the hair and spray it flat.

At the midlengths, use the EIMI Sugar Lift and EIMI Dry Me at the ends. Then comb the hair through. Blending these products, Elements into Sugar Lift into Dry Me, creates the overall look— high shine into satin into matte.

“As you’re combing the hair, you’ll see the beautiful imperfections, and this for me, is what really makes this hairstyle work. It’s a subtle nuance which I love,” said Eugene. “What we’re doing is creating is a raw and relaxed feeling in front of this hard head shape. It looks very beautiful. If the details weren’t here, then it would look quite normal.”

Once all the hair is flat to the head, use a hair net and dryer to push the hair down even more. The goal is to get the hair shaped to the head without leaving any mark from the net.

“The products are the things that make the look very different and modern, because it is ’90s, but in the ’90s we would have used gel. This is way more sophisticated and subtle, and subtly is very hard thing to do. It really relies on your personal taste,” Eugene said.