Business

Mary Rector discusses a defining moment where social media, suite rental, and instant gratification have reshaped the salon industry — and how to build a career that lasts.

Kevin Murphy breaks down how the salon landscape is evolving, why personalization and self-expression now matter more than ever, and how hairdressers who understand branding will be the ones who thrive long-term.

Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.

Reignite your flame with real truths from BTC’s Founder Mary Rector.

Discover salon-focused Instagram tips from Haley Gable to keep your books full.

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.