Ulta Beauty Announces New Salon Pro Team
A team of elite brand ambassadors, led by chief artistic director Nick Stenson, has been tapped to elevate growing salon business.
Ulta Beauty announced today the formation of the Ulta Beauty Pro Team, a group of artists and educators from some of the industry’s top professional hair care brands: Redken, Matrix, L’ANZA and Wella Professionals. These professionals will help educate and inspire Ulta Beauty stylists across the country to achieve their ultimate artistic potential.
“The creation of Ulta Beauty’s Pro Team represents an investment in our business and demonstrates our ongoing commitment to our salon and stylists,” says Kecia Steelman, chief store operations officer for Ulta. “We are thrilled to bring together this talented team of creative ambassadors to help us deliver the best education to our stylists so they can continue to delight our guests.”
Led by Nick Stenson, chief artistic director at Ulta Beauty, the Pro Team will include:
Ammon Carver, creative director for L’ANZA Healing Haircare
Sonya Dove, global ambassador for Wella Professionals
Sean Godard, Redken artist
Carmody Homan, Redken artist
Danielle Keasling, Matrix artistic director
Drawing from their extensive industry expertise, the Pro Team will work together to bring The Salon at Ulta Beauty’s vision to life in photo shoots and support the company’s team of stylists with education and trend development. They will also collaborate on editorial collections used to position the strength and talent of the team’s artistry.
“Each member of the Pro Team is widely respected within the industry,” says Shiv Dutt, vice president and general manager of salon services at Ulta Beauty. “In many ways our salons are one of our best-kept secrets. The Pro Team’s diverse backgrounds and experience will help to elevate the profile of The Salon at Ulta Beauty.”
Ulta Beauty has created an education program that ensures stylists are set up for success to deliver quality services to each and every guest. The Pro Team will work to enhance this programming by building trend collections and providing training for Ulta Beauty stylists across the country. Their efforts will be complemented by the Ulta Beauty Design Team, who will bring these collections to life for the company’s 80 educators who in turn, train Ulta Beauty’s 6,500 stylists.
“Ulta Beauty has built a stellar reputation for curating the best assortment of brands and products,” shares Nick. “In assembling the Pro Team, Ulta Beauty is bringing together the top talent in the industry who are affiliated with some of the best hair care brands. These artists have a passion for passing along their talent and expertise to other stylists and they share our key mission of artists supporting artists.”