Scalp care is Here to Stay: Here’s How to Educate Your Clients About it
Here’s How to Educate Your Clients About Scalp Care in 3 Steps
If your clients have ever been down a HairTok rabbit hole, they likely already know about scalp care products. But do they know why they should be using them, which ones work for their individual scalps and how to incorporate said products into their everyday routines? Probably not and that’s where you—the expert—come in.
Ahead, we’re breaking down how you can educate your clients about scalp care and make extra income while you’re at it.
Dear clients: The benefits of scalp care—explained:
- Improved scalp health: Scalp treatments can help treat a variety of concerns including dryness, itchiness, flaking, redness and oiliness. They can also rebalance your scalp by exfoliating dead skin cells and boosting hydration levels.
- Improved hair growth: Scalp treatments can help promote healthy hair growth by strengthening hair follicles at the root, unclogging hair follicles and stimulating blood flow.
- Reduced hair loss: Scalp treatments can help prevent hair loss and thinning by strengthening hair roots and anchoring strands to the scalp.
Here’s how to treat 3 different scalp-related concerns:
Just like with the skin on your face, scalp-related issues are nuanced and call for treatment plans tailored to your needs. Here we’ve listed three scalp-related issues your clients could be facing and how scalp care products can address them.
- Scalp issue # 1: Redness, dryness, itchiness and flaking
- The solution: Divi Hydrating Shampoo and Conditioner are formulated to rebalance the scalp and improve moisture to decrease obvious irritation all while adding softness and shine to the strands.
- Scalp issue #2: Hair thinning and loss
- The solution: Scalp Serum is infused with amino acids, caffeine, peptides and rosemary oil to reduce product and oil buildup and promote a clean, healthy environment for your hair to grow.
- An independent study found when using the Scalp Serum daily for over 12 weeks, 90 percent of participants noticed an improvement in the look of fullness of their hair and 87 percent of participants noticed an increase in how dense their hair looked
- Scalp issue #3: An oily scalp
- The solution: Dry Shampoo is designed to not only absorb oils in the hair but also rebalances the scalp to decrease oil levels over time. It is vegan, paraben-free, cruelty-free and talc-free to revive hair without leaving product build-up behind.
Here’s how to protect your scalp and hair from environmental stressors:
Since your scalp is a continuation of your facial skin, yes you also need to protect it from UV rays and free radicals. Here are some ways to protect your scalp and hair
- Use a powder sunscreen with 30 SPF or higher directly on the scalp
- Divi’s 3-in-1 Leave-In Conditioner will protect your strands from temperatures up to 450 degrees Fahrenheit while leaving hair soft and hydrated
- If hair is fine or thinning, consider wearing a hat on days with a high UV index
Ready to become a scalp care expert? Click here to bring Divi products into your salon.
This article is sponsored.
