10 Different Ways You Should Be Using Permanent Color So here's the deal: tbh - true beautiful honest permanent color is Schwarzkopf Professional's latest transformative color line...and we're breaking down not one, but 10 different ways you can start using permanent color in routine services. BTC spent two days with 10 top influencers who specialize in everything from California balayage to the trending AirTouch technique—get their best tips for using permanent color to tone, lift blondes, paint dimension AND MORE. Watch the IGTV video below for 10 tips that will refresh your routine, plus check out a...