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Olaplex Sells Company to Private Equity Firm
Instagram via @olaplex // @maryellen_profhairmaker
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Olaplex Sells Company to Private Equity Firm

Olaplex Sells To Private Equity Firm Advent International Olaplex, the creator of the bond building category, has a new owner. Purchased by private equity firm Advent International, the terms of the deal weren't disclosed—but industry sources say that Olaplex has more than $1 million in sales and is valued at around $1 billion, according to WWD. Advent International previously backed Douglas, a European hair and beauty retailer, until 2015.  Then And Now: Here's What's Changing At Olaplex Founded in 2014 by Dean and Darcy Christal, Olaplex is a patented chemical process that links broken bonds in the hair...

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