KEVIN.MURPHY Expands Stylist Access While Doubling Down on Education and Innovation

After more than 20 years in the professional hair industry, KEVIN.MURPHY is continuing to evolve with a renewed focus on education, innovation and accessibility for stylists across North America.

Founded by renowned session stylist Kevin Murphy (@kevinmurphyhair), the brand has built its reputation on creating high-performance haircare inspired by skincare technology and tested in real-world salon and editorial environments. Now, as the company looks toward its next chapter, Kevin says the goal remains the same: Supporting hairdressers with the tools, education and products they need to succeed in a rapidly changing industry.

Celebrating More Than 20 Years of KEVIN.MURPHY

As KEVIN.MURPHY celebrates more than two decades in the professional beauty industry, the brand is also reflecting on the editorial roots that helped shape its identity.

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Kevin became internationally recognized for his work across fashion, runway and celebrity styling, contributing to publications including Vogue, Harper’s Bazaar, Vanity Fair and Marie Claire. He also collaborated with acclaimed creatives like Baz Luhrmann on “Moulin Rouge!” and worked with celebrity clients including Cate Blanchett, Naomi Watts, Heidi Klum and Kylie Minogue.

The brand itself was born from Kevins experience backstage and on editorial shoots, where he struggled to find products that delivered the performance he needed without compromising the hair’s condition. That challenge pushed him to look beyond traditional haircare and toward skincare-inspired formulations—a philosophy that continues to define the brand today.

Even with their global reach, KEVIN.MURPHY continues to position themselves as a stylist-founded, privately held company created “for hairdressers, by hairdressers.”

Expanding Access for Stylists

One of the brand’s biggest current priorities is making KEVIN.MURPHY products and education more accessible to stylists throughout North America.

Through a new partnership with SalonCentric stores and online platforms, the brand is expanding distribution while continuing to support their established independent distributor network. The goal is to give stylists more flexibility in how and where they shop while ensuring they still have access to education, salon support and professional resources.

Here’s a look at KEVIN.MURPHY products now available at SalonCentric:

• Regimens:
  • Hydrate
  • Detox
  • Volume
  • Thickening

• Color Collections:
  • COLOR.ME by KEVIN.MURPHY
  • KEVIN.MURPHY+CODE
  • KEVIN.MURPHY+GLOSS

As the salon industry continues to evolve, the company says accessibility and convenience are becoming increasingly important for stylists balancing creativity, client demands and business growth.

Investing in Education and Innovation

Education remains at the center of the KEVIN.MURPHY brand philosophy, with continued investments in stylist training, salon support and product innovation.

Kevin has long emphasized the importance of education through the brand’s global network of key educators, with nearly 130 KEY Educators across North America delivering technical training and creative inspiration to the salon community. Global Color Design Director Kate Reid (@katereidcreative) is among the educators helping shape the brand’s approach to color education, trend forecasting and creative development. 

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Here is a look at KEVIN.MURPHY education offerings and resources:

• In-Person: Regional offerings across cutting, coloring and styling. Education opportunities are available through Rewards, new door deals and an expanded offering through SalonCentric stores
  • Founder Kevin Murphy will be hosting the HAIRS THE THING tour across North America over the next few months. These live events are your chance to immerse yourself in artistry, creativity and the future and growth of your personal brand. Here are the dates…
    • August 18: Minneapolis, Minnesota, USA
    • November 8: Mexico City, Mexico
    • November 10: Guadalajara, Mexico
• Online: Complimentary virtual education is available for stylists earning Rewards, alongside expanded virtual offerings through the brand’s distributor network and SalonCentric
• Social Media: @kevin.murphy.education, CONVERSATIONS with KEVIN and the KM.RADIO podcast

Click here to explore all of KEVIN.MURPHY’s education offerings. 

At the same time, the company continues developing high-performance products inspired by advancements in skincare technology and tested in real salon and session environments. The focus is not only on creating innovative products in care and color, but also on helping stylists achieve modern results while maintaining hair health.

For Kevin, the goal is to continue evolving alongside the professional beauty industry while giving stylists the tools, education, and inspiration needed to grow successful businesses and deliver elevated client experiences.