Kao Salon Announces New #SalonObsessed Initiative

Kao Salon Introduces #SalonObsessed Social Media Initiative Kao Salon Division’s new #SalonObsessed social media campaign just launched, focusing on driving financial support to partnering Goldwell, KMS and Oribe salons by giving clients a platform to virtually patronize their local salons.   The campaign is part of the Kao Salon Industry Recovery Initiative to help salons recover and rebuild as they emerge from the coronavirus pandemic.   Here’s How It Works Kao Salon launched salonobsessed.com, a co-branded microsite for Goldwell, KMS and Oribe that will allow consumers to quickly and easily purchase a gift card or make a charitable donation to the partnering...