Articles > BTC Launches New Magazine and New Website and our #SQUAD Turned Up to Celebrate!
June 16, 2017

BTC Launches New Magazine and New Website and our #SQUAD Turned Up to Celebrate!






BTC 2.0 is here—and it’s changing EVERYTHING! Here’s how we celebrated all of our new launches with all our friends at Premiere Orlando and the Stylist Choice Awards. Plus, we have an inside look at what BTC 2.0 really means. 


“Seventeen years ago, behindthechair.com gave a voice to hairdressers by changing the way they communicate and learn. In that time, we have created the largest online community of hairdressers in the world with over 2 million members from more than 60 countries. And now, we’ve done it again,” said BTC Founder and Creative Director Mary Rector-Gable. With an all-new magazine, a fully responsive website and a new platform for taking your education even further (BTC University), you can now interact with behindthechair.com any time, anywhere and on any device.


See the new magazine now


Explore our new website


Check out BTC University



So to launch, we took over Premiere Orlando—literally! With a stage and massive LED screen that was impossible to miss, a booth that accurately displayed our new 2.0 style (plus our gifyyy machine) and our Stylist Choice Awards…it’s safe to say we turned up in Florida. And so did some of our BTC besties. Jamie Sea (@prettylittleombre), Linh Phan (@bescene), Zach Mesquit (@platinum_perfection), Mark Bustos (@markbustos), Mustafa Avci (@mustafaavci) and Stephanie Brinkerhoff (@hairandmakeupbysteph) all took our stage to educate and celebrate our next chapter.


Check out the slideshow above or our photo/gifyyy galleries below to get a closer look at BTC 2.0 and how much fun it is to be on the “B Team!” 


See the PBS Gifyyys!


See the BTC booth at PBS!