Blondes With Hard Water Buildup? Read This For The Fix
How To Remove Excess Hard Water Buildup
Around 85 percent of American homes* have hard water, so it’s likely that your clients are coming in with heavy, weighed-down hair with hidden mineral buildup—which can turn the results of your color services traumatic. Have no fear! We’re here to tell you how to treat hard water buildup, the steps to bring brightness back to your blondes and pro tips you can’t get anywhere else.
1. Why Hard Water Buildup Can Cause Breakage
Removing hard water buildup is especially important for blonde clients: “If left untreated, you run the risk of lightener having a devastating effect,” BTC Team Member Taylor Dellatorre (@taylordidmyhair) warns (THINK: Breakage!). To keep blondes healthy and protected during lightening, Taylor uses a deep cleansing treatment. Her favorite? Urban Alchemy’s Signature Cleanse to remove hard water mineral buildup.
Keep reading to learn Taylor’s buildup cleansing process!
Step 1: Add three spoonfuls of Signature Cleanse and 60 ml of warm water to an applicator bottle.
Step 2: Shake until a gel-like consistency forms.
Step 3: Section and work into unwashed hair (dry or damp is fine) from roots to ends—do NOT comb through.
Step 4: Process for 10 minutes and rinse thoroughly.
Step 5: Ta-da! Now your client is buildup-free and ready for any color service.
Photo Credit: Instagram via @taylordidmyhair
Click here to try the Signature Cleanse.
How Often Should You Deep Cleanse?
According to BTC Team Member and educator Sarah Cabral (@sarahzstylz), “I would suggest at least four times a year (seasonally) to have an in-salon treatment using the Urban Alchemy Signature Cleanse.”
Click here or click through to see the full process below!
Use code “BTC20” to save on Urban Alchemy—click HERE!
2. For blondes with buildup, do THIS…
“Blonde hair shows environmental buildup and can become brassy between appointments,” explains BTC Team Member and educator Adina Pignatare (@adina_pignatare). When the client’s hair has tipped-out ends or can’t handle a bleach wash, she reaches for Urban Alchemy’s Salt Scrub Cleansing Shampoo. Here’s why she loves it:
Unlike most scrubs that are designed to cleanse only the scalp, this scrub is an an all-over cleanser and according to Adina, it’s, “a great, gentle way to bring life back to blondes.”
Pro Tip: “Spilt the hair in half, [so] that way you don’t overuse product during the scrubbing,” Adina advises.
Check out the bright blonde Adina created with this method:
Photo Credit: Instagram via @adina_pignatare
Related: In-Salon Prescription Haircare For Every Client
3. Create custom haircare for each client—wait, what?!
Instead of using the same regimen for every client, try prescribing a custom hair mask, shampoo or conditioner. BTC Team Member Tahirah Carter (@mrs_tahirah2) loves to create a custom routine for clients using Urban Alchemy’s Prescription Care System. Why? “You can cover different hair needs with only one range,” she explains.
For clients who undergo a deep cleansing treatment followed by a blonding service, Tahirah combines the Color Lock, Moisture and Repair alchemies to the Conditioner Base to provide a handful of benefits like split end repair and elasticity strengthening.
Pro Tip: You can sell a TON of retail with prescription haircare—imagine if all your clients had individual systems to take home…
Scroll through (or click here) to see the end result:
How to forumlate prescription retail—find out here!
*Data from Ecopure, 2023.
This content is sponsored.
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