7 Ways to Grow Your Salon
Growing a salon requires more than just attracting more clients. While it’s important to find new clients and keep the revenue flowing, there’s also the element of streamlining operations and taking tedious management tasks out of your daily duties equation. With the perfect balance of marketing, management, and operating practices, you’ll open your salon up to greater opportunities of growth. Whether it’s boosting sales, increasing your brand awareness, or expanding to a new location, check out these seven tips from Booker to help you achieve your growth goals.
1. Book More Appointments with Salon Software
While you might be totally cool with taking down appointments the old fashioned way—pen and paper—you’re missing out on a world free from distractions and ringing phones! With integrated online booking, you’ll be able to receive appointment requests well after your salon has closed. That’s more clients and appointments! And with over a billion users on Google alone, it’s a no brainer that there are significant benefits to integrating your bookings through platforms such as Google, Yelp, and Facebook. With the “book now” button living on your directory and social media profiles, you’ll remove that extra barrier and be able to service more clients.
2. Attract Clients
While relying on word of mouth is one effective method of marketing, in order to really grow your business, you’re going to need a bigger plan to really bring in a steady flow of clients. When it comes to marketing, there are tons of options to choose from—taking out a paid advertisement in a magazine or local newspaper, setting up banner ads on Google or creating special offers as an incentive. Whatever it is, marketing is an essential method for getting new clients through the door, and it’s important to keep track of what’s working and what’s not.
Also keep in mind your resources! According to Forbes: 78% of small businesses now get at least a quarter of their new customers via social media. Social media can’t be ignored in this digital age and is fast becoming vital to any salon. In addition, offering promotions to new clients is a great way to get them through the door. With “First-Time Use” specials, you’ll be able to incentivize and attract newcomers to your salon.
3. Gift Certificates, Series & Packages
With the help of an integrated credit card payment processing, you’ll be able to sell gift certificates, series, and packages both online and in-store, to your existing and prospective clients. What better way to keep your regulars coming back than with the purchase of a series of blow outs?
4. Loyalty Programs
It’s important to keep your clients coming back for repeat business, especially since it can cost a salon 5-10 times more to attract a new client. Since you’ve already done all the legwork to build your client-base, you just need to find a way to keep them loyal to your salon. Loyalty programs can include the use of point systems, VIP treatment, and exclusive offers on products and services.
5. Simplify Your Time
With much of your time spent chasing around employees, organizing schedules, and the mess of paperwork that goes along with it, it’s hard to focus on growing your business. With salon management software, you’ll be able to organize everything you, and your employees, need to run your business, without all the clutter and headache. Your time could be better spent on boosting your revenue and expanding your salon.
6. Embrace Mobile!
With Americans spending 3.5 hours of their day surfing the Internet on their smartphones and about 90% of that time spent on their apps, it’s hard to ignore the power of mobile. It’s time to embrace it! By creating mobile apps for your salon and optimizing your websites, emails, and social media posts for mobile, you’ll give your business the competitive edge you were looking for.
7. Ecommerce Revenue
One of the advantages of using salon software is the ability to set up your own ecommerce site and sell your products directly online! When your salon is closed and you’ve got clients looking to purchase their favorite shampoo, they’ll look to buy it from their favorite salon.