7 Independent Stylist Secrets You Need To Know
When you’re a suite renter, the phrase “time is money” feels like it’s never been so true. You’re completely responsible for your own success, so you gotta work it—and work it FAST. We got the scoop from studio renters on how to bump up your business and put more cash in your pocket!
First, begin by stocking a color line that helps you speed through services. The Kenra Professional Studio Stylist Express line gives you permanent color in 10 minutes or less—yes, you read that correctly! Quick-process shades help you build your business because you can do it all: upsell your existing cutting clients with subtle color enhancements, increase your client turn so you can see more clients every day and build your clientele by offering an in-demand service. Now, get the tips!
1. Increase Client Loyalty
“Promote client loyalty by offering a social program,” advises Laken Rose (@lakenrosehair). “Tell clients to ‘check in’ to your studio or share a photo of their new hair or retail product purchased at your studio and tag you/your studio for $5 off their next visit.”
2. Keep Yourself Well-Stocked
“Make sure you have everything you need at all times to complete any color service,” shares Derek West (@dwesthair). “Consider carrying the even or odd levels of less used shades. This will ensure you can create the in-between levels that you do not carry by mixing the level before with equal parts of the level after.”
3. Offer Quickie Services
“I love the idea of ‘lunchtime color,’” says Chelsey Ellis (@chelseyellishair). With Studio Stylist Express, you can get your professional, super-busy clients in and out of your chair during their lunch with a full cut, color and style!
4. Upsell Your Gray Coverage Services
“Anytime a client mentions his or her gray during a haircut, it’s the PERFECT opportunity to offer color through Studio Stylist Express,” says Wesley Boyce (@wesleyboyce_hair). The line lifts and covers up to 100 percent gray hair in 10 minutes, so your client won’t be able to say that they don’t have time for color!
5. Re-Examine Your Prices
Hairdressers struggle to increase their service prices over their career,” says Jeannette Ernst (@jernst_hair). “Visiting the Studio Stylist Express Cost Calculator can help you see how much money you can increase per service.”
6. Double Up On Services
“I love coupling a Studio Stylist Express application with a quick Rapid Tone,” shares Cassie Siskovic (@cassieliz_hair). “It’s a full color service in half the time, which means double the clients and double the moolah!”
7. Sell Your Retail
“Promote retail sales by asking clients to bring in whatever competitor product they are currently using for 10 to 20 percent off a product you can sell to them,” Laken says.