5 Ways To Compete With Amazon

5 Retail Tips That Will Help You Compete With Amazon
We’re living in a one-click world where a drone (literally) can be at your house in 24 hours to drop off basically any product you want—but how is this affecting your salon biz? If you’re feeling like it’s getting harder to compete with online retailers, we feel you. Reality check: There’s hope and you CAN do it…just as long as you follow these business tips to remind your clients that nobody is more invested in their hair than you.

1. Solve Their Problems, Then Sell The Best-Fit Solutions
Clients come to you for your advice because they trust that you know what’s best for their hair, so rethink the way you ‘sell’ retail. “It’s never about selling products to your clients but rather problem-solving and educating them on something that will either make their life easier or truly change the integrity and health of their hair,” shares Briana Cisneros (@brianacisneros). Education is your sellin’ superpower. 

2. Get ‘Em Products Faster Than One-Day Shipping
What’s even faster than Prime?! Sending them home with exactly what they need THAT day, so be that reliable resource. “Make sure that you have a minimum four-deep of each product on your shelves at all times,” recommends Nancy Dobell, Moroccanoil® Senior Director of Business and Brand Development. “It only takes one time for a client to request a product that you don’t have in stock for your business to be viewed as an unreliable beauty resource.”

3. Keep Clients Involved
From the consultation to grabbing that Insta-worthy hair pic before they leave, keep the retail conversation going—naturally, of course. Farhana Premji (@xo.farhana.balayage) always asks clients these questions before they leave her chair:

• Is there anything you want to try today?
• Are you running low on anything at home?
• If you’re loving your existing shampoo and conditioner, incorporating the Moroccanoil® Intense Hydrating Mask will really help nourish and hydrate your hair.
• I know you mentioned you were looking for a new dry shampoo, I love Moroccanoil® Dry Shampoo Light and Dark Tones and here’s why!

4. Give Beauty Blog-Worthy Reviews
Your client is going to Instagram, aka their favorite beauty bloggers, to snag their favorites and recommendations. That’s why you should make your favorite products more visible, so they’re seeing them outside of the salon. Create a social posting calendar for your salon or suite that dishes favorite product picks, suggests Nancy. Pro Tip: Then create an Insta highlight reel featuring these products that clients can easily tap through.

5. It’s More Than A Transaction
“When a client is willing to purchase a product from you, they really truly are invested in not only their hair but you,” shares Briana. “Their respect level for you is proven by their willingness to listen to your advice, so don’t underestimate the power of a subliminal reminder to come back to see you. They’re going to think of you every time they wash/style their hair with the products you recommended to them.”

Want more?! Moroccanoil® has a new website for salon pros—TAP HERE to check it out!