5 Tips to Increase Client Retail Purchases

“What is it that makes us want to buy something we may or may not need? Even the customer least likely to buy retail in a salon wants to purchase something that will make them feel or look good,” notes Jeff Grissler, in his hit book, How to Get a J.O.B. in a Salon. Whether you are looking for a new position in a different salon, a recent Cosmetology graduate, or wanting to step up your performance in your current salon, strong retail sales help make you a very desirable employee. Below Jeff shares his top 5 tips...