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Articles > Social Media > 5 Tips To Film Instagram Hair Videos Like A Pro
January 4, 2021

5 Tips To Film Instagram Hair Videos Like A Pro

Tips For Shooting Hair Video Content For Instagram Settings Lighting Equipment Ring Light Braid @i_pasechnik
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Instagram via @i_pasechnik & @moroccanoilpro

Learn 5 Pro Tips To Shoot Video Content

If you’ve been wondering if you should start posting videos on Instagram—THIS IS YOUR SIGN! ⚠️ But before you get ready to hit that upload button, we’re sharing everything you need to know to shoot fire hair content for social from Moroccanoil® Global Creative Ambassador Antonio Corral Calero (@antonioccalero). Keep scrollin’ for video basics, pro tips, examples and watch the full YouTube tutorial below!

 

Want more Moroccanoil® education? Click HERE for digital courses you can watch at home!

 

1. The Basics: Equipment & Lighting 

The goal of every hair video you shoot is simple—get a clean, clear shot that showcases the technique. Let’s start with the equipment essentials:

 

  • A tripod
  • Phone camera
  • Light source
    • Natural light: Close to a window.
    • Ring light: Don’t get too close or too far away to the direct source.

 

Pro Lighting Tips:

  • To avoid unwanted shadows, add additional lights or reflectors.
  • Play with different lighting and body positions until you get a clear shot.
  • Always flip the phone and see how the light looks on yourself before filming to prevent having to re-record if the lighting is bad. 

 

Natural Light vs. Ring Light

Tips For Shooting Hair Video Content For Instagram Settings Lighting Equipment Natural Ligh
Natural Light (close to a window or outside light)
Tips For Shooting Hair Video Content For Instagram Settings Lighting Equipment Ring Light
Ring Light (artificial light source)

 

2. Here Are A Few Examples

Social videos should be short, sweet and clearly show your hands in the hair—whether you’re sharing a tip or full tutorial. Check out a couple of IG-worthy inspo videos from @ellealiseartistry and @sarahclairehair.

 

Pro Tip: Instead of adding text to the video, write a detailed caption that breaks down the steps and products used. Don’t forget to tag brands and @behindthechair_com to get noticed on social.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Moroccanoil Professionals (@moroccanoilpro)

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Moroccanoil Professionals (@moroccanoilpro)

 

3. Adjust The Phone’s Camera Settings

Here’s a secret for recording great quality videos with high resolution—all it takes is a few quick steps to change the settings on your phone.

 

First, follow this path:

Settings > Camera > Record Video

 

Here are two recommended settings:

  • 1080p HD at 30 fps
  • 4k at 30 fps (iPhone setting)

 

Then, open the camera and shoot! 📸

 

Select either one of the settings with a blue check mark below!

 

4. Composition: What You Need To Know

Knowing how to compose an image will instantly improve your videos. Just remember that the technique should be the focus in the center of the frame! Here’s a trick: Enable the grid feature, so you can find the perfect position and achieve balance.

 

What Are You Shooting For?

  • Posting on Facebook, YouTube or website = Shoot landscape (horizontal)
  • Posting on Instagram and Pinterest = Shoot portrait (vertical)

 

Use the grid feature on the phone’s camera and center yourself.

 

For Example: Check out how the braid is the focus of this video by @i_pasechnik!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Moroccanoil Professionals (@moroccanoilpro)

 

5. The Dos & Don’ts Of Recording Videos

Screenshot this—you won’t want to forget it! As long as you remember to follow these simple guidelines, you will prevent the most common mistakes stylists make while shooting video content. 

 

Don’t:

  • Film messy stations
  • Wear flashy, distracting clothing (this goes for your client, too!) 
  • Shoot videos in poorly lit spaces 

 

Do:

  • Showcase your fave products in a cool, clean way
  • Keep the space bright and clean
  • Plan ahead
  • Keep videos short and sweet
  • Show the final result to capture the viewer
  • Add copyright-free music

 

BONUS TIP: @cathughesxo added a simple white top to her mannequin for a more polished look!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Moroccanoil Professionals (@moroccanoilpro)

 

Get more video best practices from @antonioccalero below!

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