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Last updated: September 28, 2017

5 Holiday Marketing and Retail Ideas For Your Salon

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Whether you want it to or not, winter is quickly approaching, and you know what that means… the holidays are upon us! Up your marketing and retail game this season with ideas from the pros.


Salon Marketing Tips You Can’t Miss!


Schwarzkopf Professional wants to help your salon increase their holiday retail this season! Kathy Alaama, V.P. of Marketing and Trade for Schwarzkopf Professional, has some valuable tips for salon owners looking to bring in extra green this holiday season.


1. Create window signs or a counter card that highlights why hair care products make the best holiday gifts! Use tips to help guests determine what gifts work best for different loved ones.


 Create seasonal appointment cards or reminder notices that will remind clients about all the holiday gifts they don’t want to miss out on.


3. Always consider a “two for them, one for me (and free)” promotion! Even if the freebie is something small, make her feel like she should get a little something to keep for herself while she is buying for everyone else!


Holiday Updo How-Tos

This holiday season, updos are the name of the game. To make your job even easier, it’s time for the invisibobble.  A new twist on an old classic, the invisibobble is the hair tie 2.0! With its super unique, cord-like design, the invisibobble knocks out all the hassles elastics can cause—no creases or headaches, and it TOTALLY eliminates the need for bobby pins. Best part? The invisibobble is a total retail slam-dunk and the perfect stocking stuffer.




Click below to get these fab holiday updos! 





Need more invisibobble?
Learn more tricks and tips with a FREE WEBINAR!



Paul Mitchell is doing the holidays a little differently this year. Their campaign called #givingismystyle wants you to post about why or how you give back during the holiday season using their hashtag, and for every #givingismystyle post, Paul Mitchell will donate $1 to one of six different charities. Every gift set from Paul Mitchell including, Paul Mitchell, Tea Tree, Mitch and Awaphui all encourage you to participate in the campaign.


Flat Iron be Gone!

Blowouts? Super hard for her to recreate at home, and you can’t exactly be there for her whole holiday. But the Tangle Teezer Blow-Styling Brush? Yeah, totally portable. With its rigid teeth, specially designed to extract surface water, not only does this styling tool get your client dry in less time, but it ensures no pulling, stretching or thinning and increases volume, natural movement, shine and reduces frizz in a single brush stroke.


Get your Blow-Styling Paddle Brush today! (FREE DISPLAY with Opening Order!)



Lovin’ the Blow-Styling Paddle Brush?
FREE WEBINAR: Watch Inventor Shaun P. demo all new how-tos!


Win a Hollywood Makeover!

Matrix is giving the gift of good hair and the chance to win a trip to Hollywood for a makeover from Matrix Celebrity Hair Stylist George Papanikolas! So of course your clients are going to want this gift set. To enter, simply download the Blipper app and then scan the front of your Matrix Biolage Holiday Box.