5 Formulas You Need For Every Client
Need Color Inspo? Try These 5 Formulas!
Struggling to formulate this year’s hottest color trends? If your clients are requesting strawberry blonde tones, ponytail money pieces and expensive brunette hues, don’t worry! We snagged five color formulas for perfect for every client in your chair—and we’re sharing them below!
Keep scrolling some some serious formula inspo and grab some takeaway tips for the perfect application.
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#1: For the Bright Blonde that LOVES a ponytail
Who doesn’t love a hairline hack? Peep the video below for BTC Team Member Taylor Dellatorre’s (@taylordidmyhair) foil trick and grab her formula below!
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Formula:
- Moroccanoil® Blonde Voyage Lightener + 10-volume Moroccanoil® Oxidative Cream Developer
Takeaway Tip: Flip your foil—no seriously! To achieve better blends at the nape, Taylor suggests overdirecting the hair and foiling up. “Overdirecting the hair from where it lives creates a softer, natural blend,” she shares in the video.
#2: For the Expensive Brunette
Let’s face it, this trend isn’t going anywhere and we DON’T mind. We snagged BTC Team Member Kaitlyn Brown’s (@hairbykaitlynbrown) rich mocha shade below and a quick toning tip for a blended root melt.

Formulas:
- Root Melt: Moroccanoil® Color Calypso Demi-Permanent Gloss equal parts 4.0 + 5.3 + Moroccanoil® Color Calypso Gloss Activator
- Lowlight Babylights: Moroccanoil® Color Calypso Demi-Permanent Gloss equal parts 5.0 + 6.3 + Moroccanoil® Color Calypso Demi-Permanent Gloss Activator
- Overall Gloss: Moroccanoil® Color Calypso Demi-Permanent Gloss 9.0 + Clear + Moroccanoil® Color Calypso Demi-Permanent Gloss Activator
Takeaway Tip: For more control during a root melt application, apply in quadrants. After finishing each quadrant use a brush to blend the hair down into the mids.
#3: For the Platinum Curly Client
Summer can be a dry time for curls, especially if they are previously lightened. Check out BTC Team Member Tahirah Carter’s (@mrs_tahirah2) moisturizing color formulas for keeping curls hydrated all year long!

Formulas:
- Lightener: Moroccanoil® Blonde Voyage Powder Lightener + 20-volume Moroccanoil® Oxidative Cream Developer
- Gloss: Moroccanoil® Color Calypso Demi-Permanent Gloss equal parts 10VB + 8V + Moroccanoil® Color Calypso Demi-Permanent Gloss Activator
Takeaway Tip: How does Tahirah keep client’s curls hydrated throughout the entire service? By choosing products that focus on results and hair health. “The entire Moroccanoil® color line is care-infused. Meaning, everything is formulated with their ProArginine and ArganID System. So I know my client’s hair will stay soft and hydrated from color application to styling,” she explains.
#4: For Clients with Thinning & Fine hair
For clients struggling from thinning hair or bald spots, salon services can be stressful. As a stylist, offering solution-based services builds not only the client’s confidence, but a trusting relationship. Check out Tahriah’s formula for her client below, and don’t miss her confidence-boosting takeaway tip.
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Formula:
- Moroccanoil® Color Rhapsody Permanent Color 8C + 30-volume Moroccanoil® Oxidative Cream Developer
Takeaway tip: “For clients embracing areas of thinning, it’s important to offer options that make them feel more secure,” explains Tahirah. That’s why she formulated her client’s color to have a more flesh-tone level to make the area less noticeable.
#5: For the Trendy Client
We’ll say it once, we’ll say it forever: Reds are HOT right now. If your client is requesting a summer copper, look no further than Kaitlyn’s strawberry blonde blend.

Formulas:
- Lightener: Moroccanoil® Blonde Voyage Powder Lightener + 20-volume Moroccanoil® Oxidative Cream Developer
- Tip Out Lightener: Moroccanoil® Blonde Voyage Powder Lightener + 30-volume Moroccanoil® Oxidative Cream Developer
- Root Shadow: Moroccanoil® Color Calypso Demi-Permanent Gloss 7.0 + 8.3 + 8.4 + Moroccanoil® Color Calypso Demi-Permanent Gloss Activator
- Gloss: Moroccanoil® Color Calypso Demi-Permanent Gloss 10.3 + 10G + Moroccanoil® Color Calypso Demi-Permanent Gloss Activator
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