11 New Hair Launches to Kick Off 2025
The Best New Hair Product Launches of January 2025
With the new year comes new hair product innovations and trends. In 2024, new product formulations were focused on the “skinification of scalps,” and while we’re only one month into 2025, we’re noticing a major focus on multi-tasking leave-in products that can be used on any hair type. Are minimalistic haircare routines making a comeback? It’s too early to tell, but the it looks promising.
Read on for a look at the industry’s latest leave-in serums, oils and creams—plus, some innovative tools to add to your arsenal.
1. Redken Acidic Bonding Concentrate 24-7 Night & Day Serum
Combat daily damage overnight with this lightweight morning and night serum as it penetrates seven layers deep and strengthens hair for long-lasting protection and repair.
“As a hairstylist, I’m always looking for products that deliver real results and Redken’s ABC 24/7 Night & Day Serum is a game-changer,” says Redken Ambassador and celebrity hairstylist Scott King (@scottkinghair). “It’s like a reset button for hair, especially for clients like Sabrina Carpenter who are constantly switching up their looks with hair color and heat styling. This serum strengthens and rebuilds bonds from the inside out, so hair looks and feels healthier, smoother and shinier. It has overnight bond repair, so she can keep working on her hair goals—even while she’s sleeping!”
2. amika Superfruit Star Lightweight Hair Styling Oil
This multitasking hair oil hero is clinically proven to make hair seven times stronger, twice as smooth, with 86 percent less breakage. It is lightweight and can be used on damp or dry hair. The oil is infused with superfruit to reduce breakage, smooth frizz, add glossy shine and protect against heat damage.
3. Davines OI SOUFFLE
Davines’ liquid-to-foam leave-in treatment is crafted to add body and shine to even the finest hair without weighing it down. It is enriched with Roucou oil and chicory root extract to deliver a silky, light volumizing effect that makes your hair look visibly fuller and shinier.
Apply the leave-in treatment before styling on straight, wavy or curly hair. It offers heat protection up to 446 degrees Fahrenheit.
4. Divi Air Dry Cream
Divi Air Dry Cream is a new lightweight formula designed to smooth, define and strengthen hair while enhancing natural texture. It is infused with linseed and chia extracts to repair chemical damage, enhance definition, softness and shine as well as frizz-calming microemulsion to penetrate the hair fiber to reduce dry time and defend against humidity.
Here are all of the Air Dry Cream’s features:
- Speeds up hair drying time
- Protects the hair cuticle from damage and dryness
- Helps to repair chemical damage
- Reduces frizz by 84 percent for up to 24 hours
- Shields hair from humidity for up to 24 hours
- Increases smoothness and softness by up to 94 percent
5. Dyson Red Velvet & Gold Colorway
Dyson’s latest limited-edition colorway arrives just in time for Valentine’s Day. The red and gold design is featured on the Dyson Airwrap i.d. (on both straight + wavy and curly + coily), Dyson Supersonic Nural hair dryer and the Dyson Airstrait styler.
6. Small Wonder Signature Conditioner
Small Wonder’s new powder-to-cream Signature Conditioner delivers professional-quality results in a compact, sustainable bottle. Packed with clean, effective ingredients, the powder activates upon contact with water, transforming into a hydrating creamy formula that leaves hair incredibly soft, moisturized and completely frizz-free.
Each bottle lasts 50 to 80 washes and application is easy: after washing with Small Wonder Signature Shampoo, dispense the conditioner into the palm of your hands, add a little water and rub it between your hands for a few seconds to create a rich, creamy lather. The Signature Conditioner’s thoughtfully designed dispenser keeps water and humidity at bay, ensuring the powder stays fresh for every wash.
7. milk_shake®Incredible Collection
milk_shake® PRO has launched a new trio of products to improve scalp health, nourish hair and enhance shine.
See what’s in the new Incredible Collection:
- incredible milk: A leave-in spray with 12 benefits including detangling, conditioning and heat protection. Made with milk proteins and fruit extracts for added softness and shine.
- incredible oil: A lightweight spray that smooths hair, adds shine and seals the cuticle. Includes argan oil and papaya extract for protection and hydration.
- incredible serum: A serum for scalp and hair hydration, with pumpkin seed extract, biotin and hyaluronic acid to strengthen and balance.
8. GA.MA PROFESSIONAL Lumine Beetle Clipper
The LUMINE Beetle Clipper reaches every and any angle thanks to its sleek, ergonomic design.
Here are all of the clipper’s features:
- Features a Pro Sintered Blade Technology for precise cuts
- Operates corded or cordless
- Features a 90-minute battery life
- Features a 5800 RPM motor
- Comes with interchangeable combs for customizable lengths
9. Divi Root Touch-Up
11. IGK First Class After Dark Charcoal Detox Dry Shampoo
- Has a soft brown tint that blends seamlessly with zero-transfer
- Adds instant volume
- Absorbs oil and odor so hair looks just-washed for up to 7 days
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